About this Event
Do you know exactly who your customer is - or are you still guessing?
Join us for an interactive session where you’ll learn how to identify and create your Ideal Customer Persona (ICP), a tool that helps founders focus their time, messaging, and resources where it matters most!
>> What You’ll Learn
By the end of this workshop, you’ll walk away with:
- A draft buyer persona built custom for your business
- A clear framework for gathering real customer insights (not just assumptions).
- Practical tips on how to apply your persona to marketing, sales, and product decisions.
- Access to templates & resources you can keep refining as your business grows.
>> Why It Matters
Your ICP is more than a “marketing exercise.” It’s the foundation for:
- Sharper messaging that resonates.
- Smarter use of time and money.
- Stronger customer connections and retention.
>> What to Expect
This isn’t a lecture - it’s a hands-on & interactive workshop. We’ll work through examples, give you space to create your own draft persona, and share how other founders have applied this tool to scale their businesses. Cristy has helped guide hundreds of founders and as an entreprenuer has navigated her learned how to spot the Ideal Customer!
>> Who Should Attend
Early-stage founders, marketers, and business owners looking to:
- Find clarity on who their best-fit customer really is.
- Stop wasting time on the wrong audience.
- Create marketing and sales strategies that stick.
>> Details
📍 Geekdom 7th Floor
🗓️ Wednesday, October 22nd
⏰12:00PM - 1:00PM
💻 You’ll be building your ICP live
Event Venue & Nearby Stays
110 E Houston St 7th floor, 110 East Houston Street, San Antonio, United States
USD 0.00
