Dive into what has arguably been the most transformative year for search marketing in the past decade.
About this Event

Webinar: Understanding Google's Turbulent Year and What's Next in 2025

Dive into what has arguably been the most transformative year for search marketing in the past decade. This comprehensive webinar explores how Google's largest-ever core update, alongside dramatic shifts in AI integration and competitive dynamics, has reshaped the SEO and SEM landscape in 2024. From fundamental changes in site reputation evaluation to the introduction of AI-generated search responses (AIOs), we'll examine how these developments are impacting search visibility and marketing strategies across industries.
Join us for a practical, one-hour webinar during which we will share:
- A thorough understanding of Google's 2024 core algorithm updates
- In-depth examination of AI's role in organic search, including AIO performance metrics, click-through rate impacts, and strategies for optimizing content
- The implications of the Google docs leak, DOJ testimony, and revealed YMYL search treatment for healthcare marketing
- Detailed exploration of emerging paid search opportunities, including practical applications of AI in search
- Forward-looking analysis of the search landscape for 2025, including examination of potential regulatory changes and emerging competitive dynamics
With Google explicitly signaling changes still to come, along with looming questions about antitrust action, key partnerships, and the trajectory of LLM adoption, staying informed and maintaining strategic flexibility will be crucial for successfully navigating this significant evolution in search marketing.

REGISTER HERE: https://wheelhousedmg.zoom.us/webinar/register/9017368880902/WN_vMduKPlcRgOspBfMj7R0vg

Meet Your Presenter

Joe Volk, Associate Director of Digital Strategy at Wheelhouse DMG

Joe Volk is an accomplished digital marketing professional with expertise in inbound marketing and content strategy. Currently serving as the Associate Director of Digital Strategy at Wheelhouse Digital Marketing Group, Joe leads strategic engagements focused on acquisition, content design, and SEO for clients across various industries. Drawing on his background researching rhetoric and digital media, Joe excels in highly regulated spaces where expertise and accuracy are paramount. He has extensive experience developing content strategies for enterprise-scale initiatives in healthcare, life sciences, financial services, and government sectors.

About Wheelhouse DMG

Wheelhouse DMG is a sought-after digital marketing agency based in Seattle, WA. The agency has worked with some of the world’s most innovative healthcare and medical device brands for more than a decade, consistently delivering exceptional business value through a combination of deep healthcare marketing expertise, purpose-built technology, and creative capabilities.