Ways to sell: Navigating eCommerce Platforms & Distribution

In this class we’ll deep dive into the variety of options available to distribute your product and reach new audiences.
About this Event

In this class we’ll deep dive into the variety of options available to distribute your product and reach new audiences. Each has its own pros and cons, depending on what your goals are and product availability and volume. Genevieve will walk us through a variety of options that she has personal experience with in her 10-years overseeing The Bitter Housewife.

Topics we’ll cover include:

Integrating e-commerce into your brand website (e.g. Shopify etc.)
Seller platforms (e.g. Etsy, Amazon, etc.)
Gift baskets and subscription boxes
Dropshipping and third-party fulfillment
Third-party marketplaces
Questions to ask around pricing strategy

Instructor Bio:

Before creating The Bitter Housewife (https://thebitterhousewife.com), Genevieve Brazelton developed a diverse background, beginning in the restaurant industry at 16 and advancing into the media sector after earning her Masters. She held roles as an Associate Editor at Wine & Spirits Magazine and later, as a PR and Marketing Strategist in the food and beverage industry.Her extensive experience and instinctive understanding of flavors enable her to produce balanced, accessible bitters using all-natural ingredients. Genevieve excels as a branding and marketing specialist, focusing on simplicity and inclusivity to ensure both her products and messaging are approachable.Today, Genevieve uses the expertise that fueled The Bitter Housewife's nationwide success to assist early-stage food companies. Her specializations in branding, messaging, and marketing strategy are instrumental in guiding these startups on their growth journeys.

Are you selling your business and your products short?

Industry experts at NASDAQ estimate that 95% of all purchases will be through ecommerce channels by 2040 with over 90% of global internet users having purchased a product online.

BigCommerce forecasts a 23% year-over-year growth moving forward and yet 46% of American small businesses still don’t have a website.

Research just completed in Columbia County overwhelmingly points to two challenges retailers say they face:

Lack of population density in a rural-to semi-rural place;
and aligning store hours and employees with a 73% out-commute rate with residents leaving early morning and returning in the evening, uninterested or unable to then go out shopping near home.

Commerce is being done elsewhere; they’re buying someone else’s stuff.

E-commerce expands your customer base worldwide, 24 hours a day, vastly improving business opportunity, market size, and revenue capture.

If you’re a small business owner looking to expand into online channels or an artisan looking for new distribution channels to virtually anywhere in the world – or close to home after hours, then this free virtual eCommerce Masterclass series is for you.

Over the course of five sessions we’ll go into the world of e-commerce to help you build a strategy and approach to meet your goals and business visions.

eCommerce Basics: Where to start and what to know (Dec)
eCommerce Strategies: Developing your brand and presence (Jan 15)
Ways to sell: Navigating ecommerce platforms and distribution options (Feb 19)
Volume Sales: What to know about wholesale and white labeling (April TBA)
eCommerce Marketing: Getting discovered to build your audience and sales (April TBA)

We’re led by an expert who’s been-there-done-that, who will walk us through a detailed look at ecommerce basics, as a merchant or wholesaler, dive into the various platforms and offerings, and learn secrets behind ecommerce marketing.