About this Event
Welcome to USC MAPP: Entertainment Insights 2025!
Where psychology meets entertainment. From story science and predictive analytics to talent development and culture change, learn how the entertainment industry is influenced by psychology.
Moderated by Dr. Jason Buhle, Dr. Mona Farid-Nejad, and Program Director, Dr. Jorge Barraza, this event will provide a unique look into how entertainment research informs key industry decisions. The event will be an all‑day, on‑campus event at USC that brings together Industry leaders and MS in Applied Psychology alumni to share how research, analytics, and psychological science shape creative development, talent, and culture—plus practical career paths into film, TV, music, gaming, and AR.
Free with registration. Food provided.
If you cannot make it in person, please join us via !
Agenda
?: 10:00 AM
Doors Open
?: 10:30 AM - 10:45 AM
Welcome
Host: Dr. Jorge Barraza
Info: MAPP Program Director
?: 10:45 AM - 11:30 AM
Early Careers in Entertainment - Alumni Panel
Host: Keira Minamizono‑von Imbior
?: 11:30 AM - 12:15 PM
Personal Branding for Entertainment Careers
Host: Kevin Susman
?: 12:30 PM - 02:15 PM
Lunch Break
Info: Poster Presentations
?: 02:15 PM - 03:00 PM
From Change Management to Change Resilience
Host: Tien Larson
?: 03:00 PM - 03:30 PM
Culture in a Shifting Landscape
Host: Sarah Siemens
?: 04:00 PM - 04:45 PM
From Fun to Full Funnel: The Marketing Power of Generative AI & AR
Host: Takeshi Tawarada
?: 04:45 PM - 05:30 PM
The Science of Extraordinary Experiences
Host: Paul Zak
?: 05:30 PM - 07:30 PM
Mixer
Info: Poster Presentations
Event Venue & Nearby Stays
Michelson Hall (MCB), 1002 Childs Way, Los Angeles, United States
USD 0.00
