Up On 20 Rooftop Cigar Event

It's here! 2026 rooftop cigar event season official begins and we're kicking it off on Wednesday, May 20th at Up On 20 Rooftop at Hyatt Herald Sq with a special visit by La Aurora Cigars, presenting two incredible blends.

Our rooftop cigar events are relaxed, social-focused events that offer tri-state cigar enthusiasts a chance to taste the newest premium offerings on the market, hang out with friends, and make new ones.

At this event, we'll be sampling two highly limited releases from La Aurora: Family Creed Series Fuerte Sol (released in 2025) and the brand new Family Creed Series Perseverancia (released months ago at PCA 2026).

Your ticket includes:

• One La Aurora Family Creed Series Fuerte Sol
• La Aurora: Family Creed Series Perseverancia

Additional cigars will be available for purchase by Harry's Habana Hut, our attendant licensed retail tobacconist.

Grab your friends and come enjoy a gorgeous summer night featuring panoramic views of New York City!

The Fine Print / FAQ

• Cigar purchase is included in ticket price
• By signing up for this event, you give Fine Tobacco NYC permission to send future cigar event invites via email.
• Seating is limited and cannot be guaranteed. Arrive early for best results!

Soak in stunning skyline views with the Empire State Building and Freedom Tower as a backdrop at Up on 20 at Hyatt Herald Square. Relax in cozy seating, savor fresh seasonal small plates and tapas, and enjoy expertly crafted signature-infused vodkas, premium beverages, and unique cocktails. This rooftop lounge combines modern design with outdoor comfort, making it one of NYCs finest. Whether sipping a frozen daiquiri to beat the summer heat or indulging in a classic Manhattan during winter, Up on 20 offers a unique experience.

For this rooftop cigar event, we’re featuring two standout releases from La Aurora’s Family Creed Series, a collection rooted in the León Family’s 120-plus-year legacy of quality, craftsmanship and tradition. “Perseverancia” celebrates the family’s enduring tenacity with a rich Pennsylvania Broadleaf wrapper over Mexican San Andrés binder and fillers from Nicaragua, the USA and the Dominican Republic, while “Fuerte Sol,” the first edition in the series, captures strength and resilience with a Mexican San Andrés wrapper, Nicaraguan binder and a bold filler blend from Pennsylvania, Nicaragua and the Dominican Republic. Together, they offer a compelling look at La Aurora’s heritage through two deeply flavorful, box-pressed cigars made for an elevated evening under the city skyline.

Event Venue

Hyatt Herald Square New York, 30 West 31st Street, New York, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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