
About this Event
Join us for a high-impact, immersive experience where real estate professionals will learn how to harness AI as a powerful tool to elevate their business. Designed for both curious newcomers and forward-thinking agents already experimenting with automation, this workshop delivers hands-on guidance, smart frameworks, and real-world tools you can use immediately.
This isn’t a lecture. It’s an expedition.
You’ll be guided step-by-step through three chapters of learning and implementation, each one grounded in clarity, strategy, and discovery. Along the way, you'll build systems, create marketing content, and gain personalized insights using the power of AI.
You'll leave this event with:
- A clear and practical understanding of how to use AI in your real estate business
- Cutting edge insights to give your business a competitive advantage
- Real assets delivered live in the workshop (prompt guides, frameworks, scripts, etc.)
- A personlized client persona template you can evolve after the event
- A clear plan for how to incorporate AI tools into your business immediately
- Confidence to stop chasing tools and start implementing systems
This workshop is built for smart, motivated pros who are eager to gain a strategic advantage.
Unlocking AI Agenda
🕑: 09:00 AM - 10:15 AM
Act 1: The Training Grounds
Info: Learn the fundamentals and establish your foundation with AI tools.
Understand what AI actually does—and doesn’t—in real estate.
Get hands-on experience with prompt engineering and rapid task automation. Quantify the time savings and leverage AI provides across lead gen, follow-up, and operations. Compete to build a high-quality, AI-assisted listing description in record time.
Feel the power of AI in speed, clarity, and creativity under pressure
🕑: 10:45 AM - 12:00 PM
Act 2: The Focus Forge
Info: Discover how to automate and personalize your communications with precision. Experiment with automated chatbots and smart AI follow-up sequences. Learn how to streamline lead intake, appointment setting, and response workflows. Develop a consistent, on-brand voice for your AI-powered content pipeline. Compete in the Inbox Blitz — a team-based challenge using AI to rapidly reply to realistic lead inquiries. Cut through admin chaos and focus on people, not paperwork
🕑: 12:00 PM - 01:00 PM
Act 3: The Ascent to the Summit
Info: Level up your business and vision by climbing toward long-term integration and scalability. Explore the Persona Engine Architecture — a future-facing system that evolves with each client. Learn how CRM data, behavioral signals, and AI combine to power hyper-personalized, intelligent marketing. Discover how scalable AI systems can nurture leads, recommend properties, and reflect your personal or brand voice. Compete to build the most insightful AI-driven client persona and identify the perfect property match. Understand how AI amplifies and scales their unique skills and brand.
Event Venue & Nearby Stays
The McKimmon Conference and Training Center at NC State, 1101 Gorman Street, Raleigh, United States
USD 69.50 to USD 115.27