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Enjoy spectacular Virginia wines and ciders, live entertainment, great food, and wonderful company. Bring your friends to “Uncork the Bloom” at the official kick-off of the 99th Shenandoah Apple Blossom Festival®. This outdoor festival is located in historic downtown Winchester, nestled between centuries old buildings and Virginia’s first pedestrian walking mall. The admission fee includes a souvenir wine cup and a keepsake “Wine Passport” providing access to a tasting at each of our more than 20 Virginia wineries and cideries. Wine and Cider may also be bought by the glass or bottle – take it to a table to sip while relaxing to live entertainment, or send it to Wine Check to enjoy later at home. Don’t drink wine? Come with your friends anyway! Tasty cuisine is available from our local restaurants and food vendors and beer on tap is available for purchase. Our fantastic Sponsors have prizes and giveaways just for you. Come feel the fun and excitement downtown as we gear up for “The Bloom”!
EARLY BIRD PRICING (ticket prices will go up on January 1, 2026)
General Admission $30 (includes all taxes and processing fees)
No refunds. This is a rain or shine event. 21-Over Event (No infants or children). Don't Drink and Drive.
Not Allowed
No outside food or drinks, No infants or children. No pets are allowed in the event area.
Doors Open, Friday at 3:00 pm and Saturday at 11:00 am
PLEASE NOTE OUR NEW CLEAR BAG POLICY. More info at https://www.thebloom.com/clear-bag-policy
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Event Venue & Nearby Stays
Downtown Walking Mall, 141 S Loudoun St, Winchester, VA 22601-4721, United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.








