Typography That Speaks: How Letterforms Shape Brand Character

Thu Jun 11 2026 at 11:30 am to 04:30 pm UTC+03:00

L44.space | Sofia

Fontfabric Type Foundry
Publisher/HostFontfabric Type Foundry
Typography That Speaks: How Letterforms Shape Brand Character
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🤔 Може ли да има свят без букви? Не можем да си го представим, но можем да ти разкажем за реалност, в която типографията оставя отпечатък.
👋 Компании като OMV, Lipton, KIKO Milano и Silverstone използват типография, за да дадат глас и сила на своите истории. В своя уъркшоп “Typography That Speaks”, Пламен Мотев, творчески директор във Fontfabric Type Foundry, ще ти покаже как точно се прави това.
По време на работилницата Пламен ще разкаже как типографията помага на компаниите да говорят по-ясно и запомнящо се. Ще научиш как да избираш, настройваш и създаваш шрифтове, които точно отразяват тона, целите и аудиторията на една марка.
Ако си дизайнер, който се интересува от по-стратегически и изразителен подход към типографията, то това е за теб. Ела, ако искаш визуален анализ и упражнения за пропорция, контраст, ритъм, характер и съответствие с марката. И не забравяй да донесеш лаптоп с инсталиран графичен софтуер по твой избор.
Чуй Пламен на 11 юни в София. Мястото е L44. Побързай, местата са ограничени.
🎟️ Вземи своя билет сега: https://luma.com/8ih5bmoi
———

Европейският дизайн фестивал 2026 се реализира от Комплект и Фондация Мелба в партньорство с European Design Festival и в сътрудничество с International Council of Design (ICoD).
Институционални партньори: Visit Sofia | ОП “Туризъм” към Столична община, Министерство на културата, Представителството на Европейската комисия в България.
Партньори: българската глобална технологична компания SiteGround, ИКЕА България, Fontfabric и и Българско конгресно бюро, Balkans International Wine Competition
Партньорски локации: Топлоцентрала, L44, Soho, НХГ
Визуална идентичност: Next DC
_____
🤔 Can you imagine a world without letters? We can't, but we can tell you about a reality where typography leaves its mark.
👋 Companies like OMV, Lipton, KIKO Milano, and Silverstone are using typography to empower their brand narratives. In his workshop "Typography That Speaks", Plamen Motev, Creative Director at Fontfabric Type Foundry, will show you exactly how it's done.
During the workshop, Plamen will explain how typography helps companies communicate more clearly and leave a lasting impression. You'll learn how to choose, adjust, and create typefaces that precisely reflect a brand's tone, goals, and audience.
If you're a designer interested in a more strategic and expressive approach to typography, this is for you. Sign up if you want visual analysis and exercises in proportion, contrast, rhythm, character, and brand alignment. And don't forget to bring a laptop with graphic software of your choice installed.
Join Plamen on June 11 in Sofia at L44. Hurry up, seats are limited.
🎟️ Get your ticket now: https://luma.com/8ih5bmoi
———
The European Design Festival Sofia 2026 is organised and curated by Komplekt and Melba Foundation, and the European Design Awards (EDA), in collaboration with the International Council of Design (ICoD).
Institutional partners: Visit Sofia, Bulgarian Ministry of Culture, European Commission Representation in Bulgaria
Partners: Bulgarian-born global web tech leader SiteGround, IKEA Bulgaria, Fontfabric, Bulgarian Convention Bureau, Balkans International Wine Competition
Visual identity by Next DC
Location partners: Toplocentrala, L44, Soho, NAA
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Event Venue

L44.space, Улица Неофит Рилски 44, 1000 София, България, Sofia, Bulgaria

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