Name: Truly Hard Seltzer Believe Bar Grand Opening
Start: 2026-06-09T17:00:00-04:00
End: 2026-06-09T20:00:00-04:00
Location: 76 River St

Truly Hard Seltzer Believe Bar Grand Opening

Hoboken is now Believe, USA. Join Truly and U.S. Soccer to cut the ribbon and mark Truly Believe Bar opening. Free entry, free Truly, 21+.
About this Event

Truly Hard Seltzer is renaming Hoboken, NJ as Believe, USA and celebrating the grand opening of the Truly Believe Bar in Hoboken, New Jersey — the home base for U.S. Soccer fans all tournament long. On June 9th, fans are invited to celebrate with a ribbon cutting, a proclamation renaming the city, and U.S. Soccer legend Brian McBride 'sworn in' as Honorary Mayor of Believe, USA.

There will be free Truly, light bites, believe-inspired tattoos, exclusive merch and plenty of photo opps.

The Truly Believe Bar will be opened all tournament long for U.S. Soccer fans to gather, celebrate and believe.

Americans don't just watch — they believe. This is where U.S. Soccer's journey begins.

Guests must be 21+ to attend. IDs will be checked at the door. All RSVP'd guests must arrive together. Event is first come, first served. A ticket does not guarantee entry and is subject to venue capacity limits.