Trader Joe's Protest: Boiled Alive at Perdue's Petaluma Poultry

Sat, 06 Sep, 2025 at 01:30 pm UTC-07:00

Intersection of Martin Luther King Jr Way & Hearst Ave, Berkeley, CA | Berkeley

Direct Action Everywhere - SF Bay Area
Publisher/HostDirect Action Everywhere - SF Bay Area
Trader Joe's Protest: Boiled Alive at Perdue's Petaluma Poultry
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Join us for a harrowing re-enactment of chickens missing the slaughter blade and proceeding to the scalding tank to be boiled alive since Trader Joe’s has sued us to stop us from delivering our message inside!
Trader Joe’s continues to sell criminally abused chickens from Perdue’s Petaluma Poultry in their own packaging despite thousands of social media comments, emails, phone calls, letters, and store protests asking them to cut ties.
Direct Action Everywhere investigations have revealed widespread cruelty, neglect, and disease at Perdue’s Petaluma Poultry facilities, including birds who are so sick and injured they are unable to walk to food or water, birds with open wounds, and birds who entered the slaughterhouse scalder while still conscious and were boiled alive. These findings have been reported to authorities and to Trader Joe’s but they have failed to take action to stop this abuse. Instead, investigator and animal rescuer Zoe Rosenberg is facing 5 years in prison for rescuing four chickens from Perdue’s Petaluma Poultry slaughterhouse.
During this protest, we will once again ask Trader Joe’s to do the right thing and drop Perdue's Petaluma Poultry as a supplier. Trader Joe’s is suing Direct Action Everywhere and has secured a temporary restraining order that keeps us from entering their California stores and offices so we will bring our message to the public on the sidewalk.
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When: Saturday, September 6th , 1:30 pm
Where: Meeting at the intersection of Martin Luther King Jr Way & Hearst Ave, Berkeley, CA.
Wear: Whatever you like.
Accessibility: This action will involve some walking and standing. We’ll have a few chairs on hand if you’d like a rest. The legal risk of this protest is relatively low.
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Direct Action Everywhere (DxE) is a grassroots network of animal rights activists. We ask that all those who attend our events (online and offline) respect our Code of Conduct which can be reviewed at dxe.io/conduct.
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Intersection of Martin Luther King Jr Way & Hearst Ave, Berkeley, CA, United States

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