About this Event
Tour de Frida: Celebración en Bici
The Momentary, Bentonville, AR | Sunday, September 21, 2025 | 1:00 PM – 5:00 PM | Free & Open to All Ages
Join us for Tour de Frida, a vibrant, annual cycling celebration inspired by the legendary Mexican artist Frida Kahlo — blending movement, art, storytelling, and cultural pride. Hosted by Latinas en Bici, this community-centered event brings people together on bikes and beyond.
This free community event is proudly presented in partnership with Visit Bentonville, Crystal Bridges and The Momentary.
Ride With Us
Whether you're a seasoned cyclist or just getting started, choose the ride that suits your vibe:
1. La Familia – 2.16-mile family-friendly flat road ride Route on Strava
2. Diego & Frida Ride – 10.45-mile road ride Route on Strava
3. The Two Fridas – Route on Stava
For faster check-in, please fill out our form linked here:
- English Link
- Español Link
Make sure to add these free rides on to your ticket at registration.
Stay for the Celebration
After the ride, enjoy a day filled with art, music, food, and family-friendly fun, all in an open-air setting at The Momentary.
Everyone is welcome. Come ride. Come celebrate. Come connect.
Event Schedule
1:00 PM – 5:00 PM | Local Vendors, Community Tables, and Artmaking
1:30 PM – 3:00 PM | All-Community Bike Rides
3:00 PM – 3:30 PM | Fireside Chat: Inspiring Women Leaders
3:30 PM – 5:00 PM | Frida (2024) Documentary Film Screening
The conversation and film screening will take place in Fermentation Hall at the Momentary.
This film contains adult content and is intended for viewers 18 and older. Parental discretion is advised.
About Latinas en Bici
Founded in 2019 by Olivia Barraza and Sofia Reyes, Latinas en Bici is a nonprofit uplifting women—especially Latinas—through the power of cycling, wellness, and community. We welcome women of all backgrounds who believe in equity, representation, and connection.
Get Involved!
Want to ride or volunteer?
Email: [email protected]
Follow us on social: @latinasenbici
Event Venue & Nearby Stays
The Momentary, 507 Southeast E Street, Bentonville, United States
USD 0.00
