About this Event
Join us for an engaging event that delves into the importance of traditional media channels—radio, billboards, newspapers, and magazines—for modern marketers.
While these platforms are often overlooked in favour of digital media, they still play a critical role in brand marketing. We'll explore why marketers should not dismiss these channels, how traditional media is evolving with new diversified offerings, and why understanding these mediums is essential for a well-rounded marketing strategy.
Key Takeaways will include:
- The enduring relevance of traditional media in the digital age
- How traditional channels can enhance your marketing mix
- Strategies for integrating traditional and digital media for maximum impact
- Insights on the evolving landscape of traditional media offerings
You'll get to hear from Sam Stuchbury - Motion Sickness, Clara McLaurin - Remade Agency, shedding light on their view from an agency perspective and how they view the value of traditional media use to drive some of NZ's most successful campaigns, as well as channel experts within Mediaworks across Radio, Billboard & Print. MC'd by Cassie Roma.
Don’t miss this opportunity to expand your marketing toolkit, learn more about the impact of traditional media channels for marketing, and in true TMC fashion, an evening of networking and connecting with other marketers! We even heard there'll be a DJ...
Following the event, we will also be hosting an after party at The Cav in Ponsonby so join us for what will no doubt be a truly epic night of all things marketing!
Nibbles and drinks will be provided.
Event Venue & Nearby Stays
Mediaworks HQ, 17 Hargreaves Street, Auckland, New Zealand
NZD 16.81
