About this Event
Struggling to make your business stand out in a crowded market? You're not alone in feeling overwhelmed by the myriad of marketing options today. The difference between thriving and barely surviving often comes down to your marketing strategy and message. Discover how to tip the scales in your favour with marketing innovator Jill McAbe and MBA and PHD professor, Joel Baum at this one hour KWENCH Talk!
Attend this session to discover a new approach to creating reliable marketing strategies and motivating messages.
You will learn how to:
- Navigate the overwhelming world of marketing options with confidence
- Build trust and authenticity with your prospects, community and clients
- Make data-driven decisions that lead to predictable growth
- Craft better marketing and sales messages
You will also discover and practice using SCQA - the go-to framework for impactful messaging used by top-tier businesses worldwide. This is a chance to peek behind the curtain of the best communicators and join the ranks of those who know how to make their messages relevant.
As a bonus, participants will get free access to our AI-powered SCQA framing tool. Imagine having a communication tool, at your fingertips, that helps you write effective copy for your business. This AI-SCQA assistant ensures the lessons from our session become a permanent part of your communication toolkit, transforming you into a more confident, effective communicator across all professional, copywriting, and marketing scenarios.
Who Should Attend?
Businesses who want to move beyond marketing confusion and become effective communicators.
About Your Presenters
Presented by the innovators behind True2Brand, a 6-month marketing and sales Accelerator for businesses who want to maximize their marketing ROI.
Jill McAbe is the CEO of True2Brand and marketing innovator who has contributed to over $700 million in growth for businesses. Frustrated by the lottery-like nature of traditional marketing, Jill developed True2Brand's data-marketing approach for entrepreneurs who want predictable, systemized growth.
Joel Baum is the Communication Director at True2Brand and a globally distinguished researcher, professor, and author. His internationally recognized work on network theory and trust dynamics underpins True2Brand's innovative approach to data-engineering product, niche and marketing matches for our clients.
Event Venue & Nearby Stays
KWENCH, 2031 Store Street, Victoria, Canada
CAD 0.00
