The VitalSpark "Motivation" Run & Campus Strategy Breakfast (NIRSA 2026)

Who is this for?: Campus recreation and wellness leaders focused on increasing student participation and solving the "Week 4 Fade".

Start the day with a relaxed 5K along the Woodrow Wilson Bridge, followed by a small-group strategy breakfast with peers working on the same challenges.

• The Run (Open to All): Join us for a casual 5K run or walk—no pace, no pressure. Along the trail, we’ll discuss a question many campuses wrestle with: Why do participation gains fade after the first few weeks?.
• The Breakfast (Limited to 13): After the run, we’ll host a discussion-based breakfast at the Silver Diner. We’ll compare notes on where participation breaks down and how to use behavioral science to improve retention, not just gym sign-ups.

Agenda:

• 6:30 AM: Meet at the Gaylord Harbor Trail entrance.
• 6:40 AM: 5K "Motivation" Run/Walk — Woodrow Wilson Bridge Trail.
• 7:30 AM: Strategy Breakfast & Pilot Briefing (Requires "Breakfast + Run" Ticket—Limit 13).

Event Venue & Nearby Stays

Gaylord National Resort & Convention Center, 201 Waterfront Street, Oxon Hill, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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