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The Science Behind Branding Workshop at IISc BangaloreTransform Your Brand from Invisible to IrresistibleThis one-day intensive workshop is designed for entrepreneurs, startup founders, and business leaders who want to build a strategically positioned brand that cuts through an overcrowded market and resonates deeply with their audience — and leverage AI to accelerate the entire process.You’ll walk away with a complete brand strategy framework and practical AI skills to bring your brand to life faster, smarter, and more effectively than ever before.Why This Workshop Is Different :Most branding workshops focus only on design and visuals. This one focuses on strategy first — the foundation that makes everything else work.You’ll learn to:* Master the Strategic Pillars that define world-class brands.* Apply the Brand Archetype Framework to create emotional connections* Build your brand with AI-powered tools like Gemini and ChatGPT.* Participate in hands-on exercises to develop your brand strategy in real-time.* Use Competitive Differentiation Frameworks to stand out in crowded markets.By the end of this workshop, you’ll have:✔ A clear brand purpose, vision, and values✔ Your brand archetype and personality defined✔ A tone of voice guide with AI prompts✔ A unique brand idea and positioning statement✔ A competitive advantage framework✔ AI-generated brand assets and content templatesWorkshop Module:Session 1: Foundation – Purpose, Vision & Values🕐 10:00 AM – 11:30 AMWhy It Matters:Your brand’s foundation determines everything else. Without clarity on purpose, vision, and values, your brand becomes just another commodity.What You’ll Learn:* Brand Purpose: Why your brand exists beyond making money* Brand Vision: The ambitious future state you’re creating* Brand Values: The principles that guide every decisionInteractive Exercises:* The Superhero Exercise – Identify the “villains” in your industry and how your brand fights them.* Values Voting Workshop – Collaboratively select your top authentic values.* Purpose Statement Formula – Craft your purpose using proven frameworks.AI Integration:* Use Gemini/ChatGPT prompts to refine your purpose statement* Generate multiple vision variations with AI* Create values-based messaging frameworksSkills Acquired:Strategic thinking | Purpose articulation | Values alignment | AI prompt engineering.☕ Tea Break – 11:30 AM to 11:45 AMSession 2: Identity – Brand Archetype & Personality🕐 11:45 AM – 1:15 PMWhy It Matters:Brand archetypes tap into universal human psychology to create instant recognition and emotional connection with your audience.What You’ll Learn:* The 12 Brand Archetypes and how to select yours* Translating archetypes into brand personality traits* Using archetypes to guide all brand communicationInteractive Exercises:* The Celebrity Exercise – Imagine your brand as a celebrity.* Archetype Mapping – Plot your brand and competitors on the archetype wheel* Personality Attributes Grid – Define your brand’s personality traitsAI Integration:* AI-powered archetype assessment* Generate archetype-aligned messaging* Create persona profiles using AISkills Acquired:Brand archetype application | Personality definition | Differentiation | AI persona development🍴 Lunch Break – 1:15 PM to 2:00 PMSession 3: Voice – Tone of Voice & Brand Language🕐 2:00 PM – 3:15 PMWhy It Matters:Your tone of voice defines how your brand sounds and connects. It’s what makes you recognizable and trustworthy.What You’ll Learn:* The 4 Dimensions of Tone (Formal–Casual, Serious–Funny, etc.)* Creating a tone of voice matrix* Words to use vs. words to avoid* Tone adaptation across channelsInteractive Exercises:* Tone Dimensions Mapping* Brand Voice Mad Libs* This, Not That” Lists* Channel-Specific Voice GuideAI Integration:* Train Gemini/ChatGPT with your tone guidelines* Generate on-brand copy variations* Create brand voice audit using AISkills Acquired:Tone framework mastery | Brand language creation | Cross-channel consistency | AI brand voice training☕ Tea Break – 3:15 PM to 3:30 PMSession 4: Differentiation – Brand Idea & Competitive Advantage🕐 3:30 PM – 5:00 PMWhy It Matters:In crowded markets, your competitive advantage is what makes customers choose you.What You’ll Learn:* Defining your Brand Idea – the central organizing thought* Frameworks for Competitive Differentiation* Crafting your Positioning StatementInteractive Exercises:* Brand Audit Exercise* Positioning Cross* Differentiation Discovery* Brand Idea Workshop* Elevator Pitch BuilderAI Integration:* Competitive analysis using AI research tools* Generate and test positioning statements with AISkills Acquired:Competitive positioning | Brand idea articulation | Differentiation strategy | AI intelligenceSession 5: AI-Powered Brand Building – Tools & Implementation🕐 5:00 PM – 6:00 PMWhy It Matters:AI is revolutionizing brand building. Learn to use it strategically while keeping your brand authentic.What You’ll Learn:* Top AI tools for brand building in 2025* Creating your AI Brand Blueprint* Prompt engineering for consistent results* AI do’s and don’ts for brand authenticityInteractive Exercises:* Live AI Brand Workshop* Prompt Engineering Practice* AI Brand Voice Training* Brand Asset Generation* AI Brand AuditDeliverables You’ll Create:* AI Brand Blueprint document* Brand voice-trained AI assistant* AI-generated brand content samples* Prompt templates for ongoing brand buildingSkills Acquired:AI implementation | Prompt creation | Content generation | Authentic branding with AI
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Event Venue & Nearby Stays
Indian Institute of Science, Bangalore, India
Tickets
INR 2999 to INR 3499
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