The Role of Customer Discovery at Every Stage of the Startup Lifecycle

Customer discovery (i.e., talking to customers) isn't just something you do when you're starting out. It's the one discipline that stays relevant—and pays dividends—no matter where you are in building your company. Register for this lunch & learn to understand exactly how discovery works at each stage:

• If you're still searching for your idea: You'll learn how talking to people before you have a concept can surface problems worth solving—and save you from building something nobody asked for.
• If you're in the idea stage: You'll see how discovery helps you pressure-test your assumptions, sharpen your value proposition, and figure out who your real customer actually is—before you've spent a dollar on development.
• If you're building a prototype: You'll get practical techniques for turning customer conversations into product decisions—so what you ship reflects what people actually need, not what you assumed they needed.
• If you're already in the market: You'll discover how your customers' own words—the language they use to describe their problems—are your most powerful marketing asset, and how to capture and use it.
• If you're an established startup eyeing growth: You'll learn how discovery becomes your radar for new markets, helping you expand with confidence instead of guesswork.

Wherever you are in the startup journey, this session will give you something you can use immediately.

This is an in-person workshop and lunch will be provided. Space is limited and registration closes at 10:00 AM on Tuesday, May 12.

11:30-11:45 AM: Check in, grab lunch
11:45 AM - 12:45 PM: Workshop
12:45-1:00 PM: Q&A

Matt Foley is a customer discovery expert with over 20 years of experience running discovery studies across hundreds of studies. Matt is also a serial startup founder with a successful exit, and Managing Director of Startup Incubation at NextCorps, where he is an advisor to the 70+ startups in the incubation program.

Event Venue & Nearby Stays

NextCorps, 260 E Main Street, Suite 6000, Rochester, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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