The Role of Awareness in Behaviour Change

Educating people can help change behaviour, but how does this best work, and why is it often not enough?
About this Event

Webinars are open to Defra Group colleagues as well as those in UK central government. Please sign up with your work email address so we can verify your identity.

The Strategic Behavioural Insights Team at Defra are hosting a series of webinars to support colleagues across government with learning and guidance for effective behaviour change.

This webinar will introduce you to the concept of increasing awareness as a tool for behaviour change. The webinar will cover where and how education or information provision works, examples of successful interventions, and examples of where it is not the most effective technique.

By the end of the webinar, you should have a greater understanding of when, where, how and why to use awareness as a tool for behaviour change and be able to use this learning when considering your own projects.