The RIT Glow Up

How do you rebrand and reposition a locally renowned university as a global powerhouse? Join Cassandra Nickels, Associate Vice President for University Marketing Strategy for a look under the hood of RIT’s transformation. Discover how marketing became a strategic function centralizing passionate work through a unified vision. Check out the first years of the new brand campaign, including high-impact creative running in big-city markets. Most importantly, learn how RIT re-engineered results-driven metrics —evolving from awareness-building to lead-generating to community-building.

You’ll walk away with:

• The Measurement Framework: A tool to define exactly what each part of your campaign is doing for your brand.

• The Global Gallery: A half-dozen examples of how RIT adapts creative for streaming TV, TikTok, and Snapchat.

• The Local Pride: A new appreciation for the innovative powerhouse right in your own backyard.

Event Venue & Nearby Stays

604 Pittsford Victor Rd, 604 Pittsford Victor Road, Pittsford, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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