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This course will help you understand how to convey the concept of Yoga Therapy to the public and other professionals, set up your business, market yourself and how other Yoga Therapists have made successful careers in the field in various ways. We’ll cover important topics for Yoga Therapists such as mental health resourcing and safety guidelines, HIPAA laws, scope of practice, referral protocols, professional ethics, the question of touch and insurance billing. There is plenty of time for questions and answers and the sharing of various experiences, challenges and success stories.Tuition: Ala Carte $750.
Live stream, in person, and recordings available.
Schedule and Topics
October 2nd: The Profession of Yoga Therapy
Monique Lonner, C-IAYT, Director of Soul of Yoga’s Yoga Therapy Training Program will lead key discussions about the profession and emerging field of Yoga Therapy including:
~ What is Yoga Therapy and what makes it a uniquely valuable approach to healing and wellness,
~ How to develop your own description of your Yoga Therapy offering,
~ IAYT’s Yoga Therapy Scope of Practice,
~ Common interpersonal issues that arise in professional relationships including projection and transference,
~ Cautions and recommendations on the use of touch,
~ HIPAA laws and how they pertain to our profession,
~ Potential for insurance billing and being a part of the Western Medical world.
October 3 Morning Workshop: Business Models & Marketing for the Yoga Therapist With Susana Jones
~ Entrepreneurial opportunities for yoga therapists that are in-person, online, or hybrid
~ Distinguishing between business-to-business (B2B) and business-to-consumer (B2C) offerings
~ How to create a digital foundation for attracting, serving, and retaining paying clients
~ A three-tiered marketing approach that generates value, raises your credibility, and demonstrates your expertise
~ How to center the needs of potential clients in your marketing approach
~ The “five pranas of a healthy client cycle”, which supports the YT Scope of Practice
October 3 Afternoon Workshop: Yoga Entrepreneurship: Inside Knowledge from a Studio Owner
Ryan Stanley, Soul of Yoga owner and Executive Director since 2017 and previous corporate executive, will be sharing many insights from his experience of running a yoga studio and many other businesses in this 3 hour session. He will be covering topics such as:
~ What Studio Owners Look for When Hiring Teachers
~ How Yoga Teachers Successfully Build Attendance in Classes
~ Economics of Yoga Business
~ Negotiating Compensation
~ Options for Your Yoga Business Structure
~ Generous time for Q&A, allowing for the discussion to go wherever it is most meaningful
October 4 Morning Workshop: Grant Funding Pros, Cons and Practicalities With Joanne Hader
~ This session will introduce grant funding as an adjunct funding source to allow you to diversity your income stream as a yoga therapist.
~ Grant funding from governments, national or local foundations, health charities, or workplace wellness initiatives is often accessed to make yoga accessible to people without the means to pay, to get the benefits of yoga into the workplace, or to offer yoga to specific populations such as those with chronic health conditions who would not seek out yoga as a therapy alternative.
~ Using a specific example of a successful grant application for a group yoga therapy program, the session covers when and why you may want to explore this as a funding opportunity, strategies for looking for grant funding locally, the detailed process of applying for funding, and tips for running your funded program & completing reports for funders.
October 4 Afternoon Workshop: Mindful Marketing and Instagram 101 With Kellie Livingstone
Marketing and social media can be a necessary part of any business, especially for yoga teachers. This workshop is designed to support you in finding an authentic online presence that allows you to market your various offerings and build an engaged community. We will go over:
~ Content creation and strategy
~ Building a unique brand
~ Instagram basics
~ How to avoid social media burnout
October 5: Mental Health Resourcing for Yoga Therapists with Lisa Saremi
This full-day training is designed to equip yoga therapists with essential mental health resourcing tools to ethically and confidently navigate situations where a client experiences emotional challenges. Through guided discussions, practical strategies, and experiential learning, participants will learn how to recognize when a client may benefit from outside support, how to build a trusted referral network, and how to appropriately respond when these situations arise. This course emphasizes the role of the yoga therapist as an integral part of a whole person care team.
October 6: Panel Discussion
Come to be inspired by and learn from a group of successful working Yoga Therapists representing different potential career paths in Yoga Therapy:
Brenda Romo – Addiction Recovery and Treatment Centers,
Kendall Wood – First Responders and Integrative Mental Health,
Jamella Stroud – Childhood Education and Public Schools
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Event Venue & Nearby Stays
Soul of Yoga Institute, 701 Garden View Ct, Encinitas, CA 92024-2464, United States
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