The Podcast Playbook: Growing Your Listener Base

Clocking out? How about leveling up your marketing game while you unwind? Welcome to the AMA After Hours event series!

This isn't just another end-of-day awkward networking event; it’s where marketing comes alive. AMA After Hours will feature advanced marketing techniques, riveting case studies, and lively discussions, all served up with a side of camaraderie. Prepare to mingle with fun and friendly colleagues who are just as passionate about marketing as you are. Leave each session brimming with inspiration and armed to tackle your marketing challenges head-on. Let’s make AMA After Hours the best part of your day!

We’ll kick off this event with a case study deep dive by Wesley Morgan, producer of Screw It, Let’s Do This. Then we’ll welcome a stellar panel of podcasting pros to share their journeys, dishing out tips, tricks, and secrets to their podcasting success. Whether you’re a podcasting newbie or a seasoned creator, you’ll walk away with invaluable insights.

Podcasting Panel:

• Bennie Johnson, Marketing And
• Meaghan Ziemba, Manufacturing Mavens
• Bianca Martin, City Cast Madison

Join us for an evening of enlightenment, entertainment, and endless networking opportunities. See you at AMA After Hours – where the magic happens after 5 PM! 🌟

Fun Facts on Podcasting:

• Top Dogs in Decision-Making: Most podcast listeners hold key decision-making roles at their companies.
• Brand Boosters: Podcasts can skyrocket brand awareness by a whopping 89%.
• Marketing Marvels: Podcasts are a secret weapon for marketers, helping brands reach new audiences and establish thought leadership.
• Loyal Listeners: B2B podcast fans are a dedicated bunch, tuning in weekly and staying hooked on relevant, valuable content.

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Cost: $10 for AMA Members, $25 for non-members

AMA Members: Check your emails for your member code. If you have any questions, please contact [email protected].

Conveniently located in downtown Madison. Plan your route at Madison Metro Transit.

See our for details.

Sponsored by Spoken Frame Media, 100State

Wesley Morgan

Wes founded Spoken Frame Media in 2017 to prioritize his passion for video. His focus on story-driven content spans across his business and his “Screw It, Let’s Do This” podcast that began in 2023. In collaboration with Shelby Olstad (Miggy’s Bakes) and Therese Merkel (Tricky Foods), this podcast will motivate, inspire, and get you to say “screw it, I’m doing it”. Hear them discuss the moments in life we choose to go after it, despite the many factors that hold most people back.

Maeghan Ziemba

Meaghan is an industrial tech writer, brand storyteller, and marketer for industrial manufacturers. Meaghan hosts a live video broadcast series called “Mavens of Manufacturing.” The series focuses on women in the sector and aims to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud mother of three. She enjoys cooking, CrossFit, and a great cup of coffee or a glass of whiskey. 

Bennie F. Johnson

Bennie is the Chief Executive Officer of the AMA, and host of AMA’s podcast, Marketing / And. Bennie thrives on the connections between marketing, technology, education and innovation. With experience in strategic and consumer marketing, brand management and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses and organizations with a special focus on venture launch and brand relaunch business environments.

Bianca Martin

Bianca is the host of the local, award-winning weekday podcast “City Cast Madison”, which connects Madisonians to their city and each other. She’s also a long time radio and podcast producer, having full-time produced at a number of NPR and public radio programs including “Our Body Politic”, “1A”,  WBEZ’s “Reset”, plus, National Geographic's nonfiction narrative podcast “Into The Depths”. She fancies soul food, singing, creative expression, and grappling with society’s woes and delights.

100state is a coworking space in Madison, Wisconsin, with a strong sense of community.

Event Venue & Nearby Stays

100state, 17 South Fairchild Street, Madison, United States