The Marketing Minds + Cynthia Priest & Darcy Paterson

The Marketing Mind: Lessons from Real Marketing Campaigns

Join us for an evening designed to bring together business owners, marketing professionals, and industry experts for meaningful conversations around what truly works in marketing.

This is not a lecture, and it’s not a sales pitch.

This panel explores how founders can create a more consistent online presence by aligning their visuals, messaging, and design choices with the people they want to reach.
We’ll discuss how understanding your key target audience helps shape the tone, expression, setting, photo placement, cropping, and design ratios needed across websites, social media, LinkedIn, and marketing materials.
The conversation will focus on how consistent messaging and thoughtful visual design can build familiarity, trust, and clarity over time.

The Marketing Mind is a panel-style discussion and networking event focused on real experiences, honest insights, and practical takeaways from marketing campaigns — including what worked, what didn’t, and what businesses can do better moving forward.

Through a moderated panel, you’ll hear directly from experienced professionals across different areas of marketing and advertising. They’ll share lessons learned, challenges faced, and the realities behind successful campaigns — insights that are often not openly discussed.

What you’ll gain:

• Practical ideas to improve your current marketing efforts
• A better understanding of common marketing pitfalls
• Exposure to strategies and channels you may not be using effectively
• Insight into how different marketing disciplines work together
• Connections with other business owners and marketing professionals

Event Format:

• Open networking (connect with attendees and speakers)
• Panel discussion (45 minutes of guided conversation)
• Audience Q&A
• Continued networking

Whether you are managing your own marketing, leading a team, or simply looking to improve your results, this event provides a valuable opportunity to learn and connect in a professional, open environment.

Spaces are limited. Early registration is recommended.

Hosted by:

• Growth Advisor Network

Moderator:

• April Jordan, Liftoff Digital Marketing

Guest Speaker

• Cynthia Priest, Cynthia Priest Photography
• Darcy Paterson, Pixel Factory

Event Sponsors:

• WSI - Ted Wong
• Days Inn & Suites by Wyndham West Edmonton

Event Venue & Nearby Stays

Days Inn & Suites by Wyndham West Edmonton, 10010 179A Street Northwest, Edmonton, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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