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Speaker: Michael Antosy, Director of Business Development, MyAdvice and Randy Torban, Consultant & VP of Patient Acquisition, EntityMed AIAbout this Event
Stay ahead of the curve in aesthetic medicine with this cutting-edge workshop designed for injectors, medical spa owners, and practice leaders. Discover how to harness the power of artificial intelligence (AI) and data to drive growth, streamline operations, and sharpen decision-making.
Session 1: Competing in the New Digital Landscape
Speaker: Michael Antosy, Director of Business Development, MyAdvice
- Google’s new AI search overview: how the search landscape is shifting
- What Experience, Expertise, Authority, Trustworthiness (E-E-A-T) look like now, and how to build/communicate them
- How digital strategies must adapt to generate leads and revenue when patients are found via AI-powered tools
Session 2: From Data to Decisions — Turning KPIs Into Profitable Strategies
Speaker: Randy Torban, Consultant & VP of Patient Acquisition, EntityMed AI
- Looking at $1 to understanding the value of data
- How AI tools (in marketing, EHR, patient engagement) help produce accurate, timely data for decision-making
- Diving into marketing and revenue KPIs – Interactive with worksheets for the audience
- Using KPIs to measure how successful we are – Interactive with worksheets for the audience
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Event Venue & Nearby Stays
Eden Roc Miami Beach, 4525 Collins Avenue, Miami Beach, United States
Tickets
USD 744.12
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