The Growth Lab Series: Go-To-Market & Revenue Growth Ep. 002

The Growth Lab Series: Session 2: Know Your Customer, Nail Your Offer

Venue: Northside Community Church

Date: January 10, 2026 at 9:00 AM (Africa/Harare Time)

Getting more sales isn’t just about “more marketing” – it’s about speaking to the right people, with the right message, at the right price.

In this second session of the Growth Lab Series, we’ll dive into four powerful tools that help you do exactly that: Personas, Ideal Customer Profiles (ICPs), the AIDA funnel, and Willingness to Pay (WTP) vs Willingness to Accept (WTA).

What we’ll cover

• Personas & ICPs – Turn vague “target market” ideas into clear profiles of who you actually want to serve (and who you don’t).
• The AIDA funnel – A simple way to structure your marketing and sales journey: from Attention to Interest, Desire, and Action.
• WTP vs WTA – Practical ways to explore what customers are willing to pay, and what you as a business are willing to accept, so pricing becomes a strategic lever and not guesswork.

We’ll bridge theory to practice using a local context – real channels (WhatsApp, Meta, in-person), real constraints, and examples from African SMEs and service businesses. You’ll leave with simple templates you can use the next day.

Event Venue & Nearby Stays

Northside Community Church, 8 Edinburgh Road, Harare, Zimbabwe

Concerts, fests, parties, meetups - all the happenings, one place.

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