Advertisement
$5 for ASM members | $25 for non-membersIn-person and virtual
The preservation of two large 1920s-1930s wood panel signs, one now on display in the ASM’s collection, in the summer of 2022 in Chicago was just the start of a story that led to the publication of The Golden Era of Sign Design: The Rediscovered Drawings of Chicago’s Beverly Sign Co. Join Andrew and Kelsey McClellan as they share how their research led to a large collection of Beverly Sign Co. drawings that a young painter saved and preserved for our 50 years that make up this new publication.
This collection of drawings is a look into the development of modernist sign design that exemplify the work of some of Chicago’s best lettering artists and designers.
Beverly Sign Co was renowned for developing the design method of “Panelization” and what was ultimately termed the “Chicago Look,” which utilizes bold shapes and colors to break up text and catch the viewer’s attention. This design approach along with the studied and snappy lettering styles went on to influence an entire generation of sign makers from the mid-century onward to today. Much of modernist sign design is based on the design principles developed by the designers at Beverly Sign Co, including Ken Millar, Clyde Sellars, and Mike Borda, who’s original drawings are now compiled in the book.
This program will be available both in-person at the Museum and virtually. Registrants will receive a link to the virtual presentation in a separate email prior to the program.
Advertisement
Event Venue & Nearby Stays
1330 Monmouth Avenue, Cincinnati, OH, United States, Ohio 45225
Tickets
