The Future of Product Launches

In a world where consumers and B2B buyers are bombarded with new products daily, how do brands cut through the noise and create launches that drive real impact? Whether it's leveraging AI-driven marketing, community-led growth, or viral digital experiences, today’s most innovative brands are rethinking the traditional product launch playbook.

This session will uncover the most effective, out-of-the-box product launch strategies from brands that have mastered the art of go-to-market success.

Agenda:

5:30pm - 6:30pm Networking/Registration Check-in

6:30pm - 7:30pm Panel Discussion/Q&A

Location:

NCR Voyix

864 Spring St NW

Atlanta, GA 30308

Parking:

Limited complimentary visitor parking is available at the NCR Voyix building. There are also paid parking options at the Centergy Parking deck (815 Williams St NW, Atlanta, GA 30309) and Lanier Parking Solutions - Modera Midtown (95 8th St NW, Atlanta, GA 30309)

Nearby MARTA Rail Stations

MARTA - Midtown Station

41 10th St NE (0.2 miles NE)

MARTA - North Avenue Station

713 W Peachtree St (0.5 miles SE)

Thanks to our host !

Special thanks to our event sponsor !

Panelists:

(Moderator) | CEO & Founder, Media FRENZY Global

| Group Director of Marketing , Walmart Business

| Managing Director of Global Product Marketing, Delta Airlines

| Senior Manager of Product Marketing, NCR Voyix

| Founder & CEO, Modo Modo Agency

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*Assumption of the Risk and Waiver of Liability Relating to Coronavirus/COVID-19

The novel coronavirus, COVID-19, has been declared a worldwide pandemic by the World Health Organization. COVID-19 is extremely contagious and is believed to spread mainly from person-to-person contact. As a result, federal, state, and local governments and federal and state health agencies recommend social distancing and have, in many locations, prohibited the congregation of groups of people. The American Marketing Association - Atlanta Chapter has put in place preventative measures to reduce the spread of COVID-19; however, the American Marketing Association - Atlanta Chapter cannot guarantee that you will not become infected with COVID-19. Further, attending an American Marketing Association - Atlanta Chapter event could increase your risk of contracting COVID-19.

By registering for this event, you acknowledge the contagious nature of COVID-19 and voluntarily assume the risk that you may be exposed to or infected by COVID-19 by attending this American Marketing Association - Atlanta Chapter event and that such exposure or infection may result in personal injury, illness, permanent disability, and death. You understand that the risk of becoming exposed to or infected by COVID-19 at a American Marketing Association - Atlanta Chapter event may result from the actions, omissions, or negligence of yourself and others, including, but not limited to, the American Marketing Association - Atlanta Chapter staff, volunteers, and program participants and venue staff.

**Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

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Event Venue & Nearby Stays

NCR Voyix, 864 Spring Street Northwest, Atlanta, United States