The Future of Demand

Thu Apr 30 2026 at 02:00 pm to 06:00 pm

Scotiabank Theatre Toronto | Toronto

ACA
Publisher/HostACA
The Future of Demand
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Rethinking performance, rebuilding brand. And what drives demand today.
About this Event

As the industry debates the limits of performance marketing, James Hurman explores what drives demand today.

The brands creating real growth aren’t just optimizing — they’re building memory, earning attention, and making people feel something.

Framed by two panels examining both the tension and the opportunity, this session challenges how effectiveness is defined — and how it needs to evolve.


This event is brought to you by the Association of Canadian Advertisers and APG.

Sponsors: SNAP, thinktv, Cineplex, Mechanism, Spark Foundry, Tracksuit, CMDC, Juliet


Event Photos
Agenda

?: 02:00 PM - 02:30 PM
Panel #1
?: 02:30 PM - 03:00 AM
Panel #2
?: 03:00 PM - 03:45 PM
Keynote by James Hurman
?: 03:45 PM - 04:15 PM
Break
?: 04:15 PM - 06:15 PM
Movie Screening of The Devil Wears Prada 2

Info: Exclusive Advanced Screening before the Official Premiere


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Event Venue & Nearby Stays

Scotiabank Theatre Toronto, 259 Richmond Street West, Toronto, Canada

Tickets

CAD 150.00

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