The Coaching Effect Academy by Ecsell Institute, May 2025

Based on Ecsell Institute's research, we know that:

- the top 20 percent of leaders drive $4.3 million a year in additional revenue by coaching differently than their peers, but...

- 7 out of 10 leaders have not been provided the right coaching training and resources to be a top-performing coach.

The Coaching Effect Academy is an intensive research-backed virtual course that teaches leaders precisely how to be the best possible coach for their teams. It is designed to deliver the highest quality leadership training in a flexible and cost-effective way, both for senior leaders and front-line managers. Leaders will acquire all of the information, best practices, and tools needed to make a significant and lasting impact on their teams and career.

Through a series of five virtual sessions across two days, leaders will achieve vital skills supported by objective data in order to become a high-performance coach. Leaders take part in interactive learning experiences that make engagement easy, including virtual breakout rooms, group presentations, and video role plays.

Here's what you will learn: 

• Education and training on the coaching themes that create and sustain a high-growth environment
• The research-based impact that effective coaching has on results and team performance
• An in-depth understanding and application of the four coaching activities, along with best practices and tools you need to effectively execute them
• An implementation plan to ensure you're making a positive coaching effect on your teams

Download the full agenda here.

Day One: 10:30am-2:30pm CT, breaks included

Day Two: 10:30am-2:30pm CT, breaks included

Based on the research of over 100,000 workplace coaching interactions, helps leaders at all levels understand the necessity of challenging people out of their comfort zone in order to create a high-growth organization.

Leaders will learn how they can develop trust relationships, drive accountability, and leverage growth experiences to propel their team members to the highest levels of success. The Coaching Effect book is an auxiliary resource for leaders enrolled in The Coaching Effect Academy to continue honing their indispensable coaching skills.

BILL ECKSTROM is the world's foremost authority in metric-based coaching and growth. He founded Ecsell Institute in 2008 to help executive leaders, managers, athletic coaches, teachers, and more to master how coaching done correctly is the #1 enhancer of performance. After his TEDx Talk quickly amassed over 3 million views, it became clear that the world was eager to understand growth and performance through Bill’s eyes. His vast experience of turning subpar leaders into elite coaches will help you understand why measuring performance at the leadership level is critical to growth at the individual, team, and organizational level.

When SARAH WIRTH brings her well-versed expertise in coaching and leadership, she delights in using research as much as she as does her sharp wit. She has over 20 years of experience in employee assessment, leadership development, and executive coaching. Knowledge and demeanor make Sarah a sought-after instructor - she has presented to executives from across the globe with organizations such as Mercedes Benz, Estee Lauder, Ritz Carlton, Cheesecake Factory and many more. Sarah will make you feel not just inspired, but fully equipped to create impactful and lasting change within your teams.

Event Venue

Online