About this Event
Join us for a special book club evening exclusively for the Marketing Academy Scholars and your guests. This special fundraising event will support the work of The Marketing Academy Foundation, a Registered Charity that connects bright young individuals from tough and challenging backgrounds with businesses who want a talent refresh.
Where + When:
Wednesday 22 May 6:30pm-8:30pm
Conway Hall, 25 Red Lion Street, London, WC1R 4RL.
The Brand Book by Daryl Fielding, was published in 2022 and last year she featured in Channel 4’s documentary, Madwomen. This celebrated women who shaped the advertising industry and featured her leadership of Dove's "Campaign for Real Beauty". She was baptised with the fire of politics and the British media in the 1997 general election campaign when she worked on Tony Blair’s campaign. He won, and Daryl returned to her preferred environment of commerce.
The Brand Book is a practical, jargon-free exploration of brand fundamentals, packed with real-world examples and case studies. It’s an essential read for anyone looking to make their mark in business and branding.
💬 Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
💬 A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
💬 This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
Each ticket purchase includes a complimentary copy of The Brand Book.
We look forward to seeing you there for an evening of learning, discussion, and support for the next generation of marketing leaders.
If you have any questions about the event please email Ange Morris at [email protected]
Registered Charity Number 1173977.
Event Venue & Nearby Stays
Conway Hall, 25 Red Lion Street, London, United Kingdom
GBP 30.00
