The Art of Collaborative and Impactful Experience Design

As designers, we know the importance of collaboration with both our cross functional team members, as well as our clients. However, building those strong relationships and communicating the value of Experience Design can be a practiced art in itself. Our panel of expert Experience Designers at VML will be sharing with us:

• Their design process and communication style - how they collaborate on the work both internally and with external clients
• How the Experience Design team builds strong relationships with team members - such as product managers/account managers, writers, developers, project management
• How they demonstrate the value Experience Design brings, and how that has evolved over time

VML Panelists

Belkiss Abril-Roman, Group Director Experience Design

Adam Laine, Associate Director Experience Design

Dan Mahan, Director Experience Design

Frank Melendez, Associate Director Experience Design

Charles Sanchez, Senior User Experience Designer

Jordan Sowecke, Associate Director Experience Design

About Our Host - VML

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon over 300 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is equal parts creative agency, consultancy, and technology powerhouse.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, technology and more. We deliver end-to-end solutions that result in revolutionary work.

Our global family now encompasses more than 26,000 employees across 150+ offices in 55-plus markets, each contributing to a culture that values connection, belonging, and the power of differences.

Event Venue & Nearby Stays

302 McFarland St, 302 McFarland Street, Cincinnati, United States