The Art of Branding in Today’s Business Landscape

Sat Jul 18 2026 at 09:00 am to 05:00 pm UTC-06:00

Canmore Together | Canmore

First Friday YYC
Publisher/HostFirst Friday YYC
The Art of Branding in Today\u2019s Business Landscape
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Refine your personal and business brand, elevate your leadership presence, and learn how to stand out in today’s competitive market.
About this Event

Reach New Peaks: The Art of Branding in Today’s Business Landscape

Step away from the daily grind and elevate your leadership journey amidst the breathtaking mountain backdrop. This retreat is designed for professionals and entrepreneurs ready to refine their personal and business brand, amplify their presence, and unlock new opportunities.

Set in the serene mountains, this retreat goes beyond branding insights, providing time to pause, reflect, and engage in deep work. Participants will focus on personal and leadership development, team building, and small group conversations with fellow leaders to share insights, learn from others, and expand their network.

We are thrilled to welcome Femi Lawson, who will provide expertise around branding and raising your profile as a leader.

Femi Lawson:
Through his humble beginnings as a community grassroots organizer, he drew from his skills as a facilitator, mentor and public speaker to build consensus, form partnerships and create and impact change in marginalized communities. Having built a reputable and solid foundation as a community builder, Femi cascaded onto the social media scene where he forged a digital imprint of 160 million+ views after being featured in a number of VICE series and documentaries, most notably "Underground Street Racers". This was the launching pad to his now growing career in entertainment as an Actor and Personality. Femi's latest project is the film "Rich Africans" where he co-stars alongside international actor and comedian Michael Blackson.

Femi's genuine and good-natured character has allowed him to capture audiences worldwide. His humble demeanour has brought him opportunities to work with some of the world's biggest influencers, and his charisma and charm enable him to engage crowds upwards of 100,000+ people. Femi's love for his various communities is what motivates him to constantly pay it forward. Ultimately, he dreams of opening youth-focused resource centres in North America and Africa for disadvantaged children and youth. Until then, he's focused on making his dreams come true as a multi-dimensional entertainer and actor.

You’ll walk away with tools and experiences to:

  • Refine and sharpen your personal & business brand
  • Create strategic focus
  • Elevate your leadership presence and visibility
  • Unlock the power of storytelling
  • Engage in intentional, focused reflections for personal development
  • Leverage your brand to grow influence and impact
  • Connect deeply with peers and gain fresh perspectives

Join us for a day full of inspiration, connection, reflection, and actionable insights that will help you reach new peaks in your leadership journey.

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Event Venue & Nearby Stays

Canmore Together, 105, 717 9th St., Canmore, Canada

Tickets

CAD 480.40 to CAD 1067.15

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