The AI-Powered Customer Journey

AI is already changing how customers find and choose brands in our market and most marketing strategies haven't caught up.

People are researching, comparing, and forming opinions earlier than ever, often, before your business even knows they exist.

If your strategy is still built around search, funnels, and linear journeys, there's a good chance you're missing how decisions are actually being made.

Join AMA Madison and Milwaukee-based strategist Lori Highby for a practical look at how AI is reshaping the customer journey and what marketers need to do to stay visible, relevant, and competitive.

You'll leave with a clearer understanding of where your brand needs to show up, what's already outdated in your approach, and how to better align your marketing with how people actually buy today. 

Register today!

Conveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at .

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Keystone Click

Lori Highby is a speaker, educator, podcast host, and founder of Keystone Click, a Milwaukee-based digital marketing agency. She specializes in helping businesses navigate the evolving customer journey through AI-driven marketing strategies.

Lori has taught at the University of Wisconsin–Milwaukee and works with organizations ranging from Fortune 500 companies to growing businesses, translating complex topics like AI and buyer behavior into clear, actionable insights.

Event Venue & Nearby Stays

Madison Youth Arts, 1055 East Mifflin Street, Madison, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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