About this Event
Dear Dealers,
We are excited to invite you to our annual Terex Fire Group Dealer Meeting series this June in Orlando, Florida!
There is just no substitute for face-to-face meetings to exchange information and insights and strengthen relationships. This year’s event builds on the foundation of last year’s dealer meeting - while incorporating much of the valuable feedback that we received from you. The meeting includes updates from our leadership team, in-depth training from our product experts, sessions with industry experts, a dedicated dealer principal session, a supplier partner showcase, plus ample time for socializing, networking and celebrating our shared successes.
Below is a high-level view of our agenda to give you additional information. We encourage you to register now and share this invitation with members of your sales team who will benefit from this event. The meeting invitation includes separate links to register for the meeting, and also to reserve your hotel room at the Hyatt Regency Orlando. If you or members of your team represent more than one of our Fire Group brands, please make sure to select each brand you represent within the form, so we have an accurate count for each of our sessions and meals. Also, please ensure that each member of your team registers separately.
Registration closes April 20th, but book soon to ensure a room at the host hotel.
As always, thank you for your continued support!
Sincerely,
Chris McClung
Vice President, Fire Group
SPARTAN ER 2026 DEALER MEETING
We are pleased to extend an invitation to you for our upcoming SPARTAN ER Dealer Meeting. Our team has worked hard this year to incorporate your feedback from the 2025 event. We created sessions to help you sell more efficiently, effectively, and profitably. Your presence at this event is highly anticipated, and we look forward to engaging in productive discussions that will shape the future of our partnership.
MONDAY, JUNE 8TH & TUESDAY, JUNE 9TH, 2026
Registration opens at 12:00pm with General Session kicking off at 1:00pm. We will conclude in the afternoon on June 9th.
WHO SHOULD ATTEND
Designed for leadership and sales staff within your dealership who play a pivotal role in representing, promoting, and selling Spartan ER, Smeal, and Ladder Tower.
KEY TOPICS
Get ready for informative classes at the meeting, here are a few highlights:
General Session Leadership Updates covering:
- Terex & Specialty Vehicles Segment
- Tariffs & Supply Chain
- Manufacturing Investments & Improvements
- Fire Group Updates
- Sales & Marketing
- Special Guest Speaker: New Sales Training
Breakout Sessions:
- New Electrical & Dash + 2027 Engine Updates
- New S-180 Models to Enhance Your Competitive Edge
- Competitive Insights From the Field
Additional Event Highlights
In addition to valuable and engaging education and training, the 2026 Dealer Meeting will feature the following:
- Supplier Showcase: Mix and mingle with 40+ industry Suppliers at our on-site Supplier Showcase
- Dealer Awards Dinner: Enjoy an All-Star Dealer Awards Dinner, followed by an After Party under the stars.
- Dealer Principal Meeting (Invitation-Only for Dealer Principals)
KME & FERRARA 2026 DEALER MEETING
We are pleased to extend an invitation to you for our upcoming KME & FERRARA Dealer Meeting. Our team has worked hard this year to incorporate your feedback from the 2025 event. We created sessions to help you sell more efficiently, effectively, and profitably. Your presence at this event is highly anticipated, and we look forward to engaging in productive discussions that will shape the future of our partnership.
TUESDAY, JUNE 9TH & WEDNESDAY, JUNE 10TH, 2026
Registration opens at 12:00pm with General Session kicking off at 1:00pm. We will conclude in the afternoon on June 10th.
WHO SHOULD ATTEND
Designed for leadership and sales staff within your dealership who play a pivotal role in representing, promoting, and selling KME and Ferrara.
KEY TOPICS
Get ready for informative classes at the meeting, here are a few highlights:
General Session Leadership Updates covering:
- Terex & Specialty Vehicles Segment
- Tariffs & Supply Chain
- Manufacturing Investments & Improvements
- Fire Group Updates
- Sales & Marketing
- Special Guest Speaker: New Sales Training
Breakout Sessions:
- New Fire Apparatus Spec Configurator
- Maximizing Sales Efficiency With the Sales & Marketing Tool
- New Electrical & Dash + 2027 Engine Updates
Additional Event Highlights
In addition to valuable and engaging education and training, the 2026 Dealer Meeting will feature the following:
- Supplier Showcase: Mix and mingle with 40+ industry Suppliers at our on-site Supplier Showcase
- Dealer Awards Dinner: Enjoy an All-Star Dealer Awards Dinner, followed by an After Party under the stars.
- Dealer Principal Meeting (Invitation-Only for Dealer Principals)
E-ONE 2026 DEALER MEETING
We are pleased to extend an invitation to you for our upcoming E-ONE Dealer Meeting. Our team has worked hard this year to incorporate your feedback from the 2025 event. We created sessions to help you sell more efficiently, effectively, and profitably. Your presence at this event is highly anticipated, and we look forward to engaging in productive discussions that will shape the future of our partnership.
WEDNESDAY, JUNE 10TH & THURSDAY, JUNE 11TH, 2026
Registration opens at 12:00pm with General Session kicking off at 1:00pm. We will conclude with lunch on June 11th, unless you are signed up for a ride and drive experience after that. Our very last appointment for the ride and drive will conclude by 3:00pm.
WHO SHOULD ATTEND
Designed for leadership and sales staff within your dealership who play a pivotal role in representing, promoting, and selling E-ONE.
KEY TOPICS
Get ready for informative classes at the meeting, here are a few highlights:
General Session Leadership Updates covering:
- Terex & Specialty Vehicles Segment
- Tariffs & Supply Chain
- Manufacturing Investments & Improvements
- Fire Group Updates
- Sales & Marketing
- Special Guest Speaker: New Sales Training
Breakout Sessions:
- Fire Truck Builder, E-One Select Series & VM8 Updates
- New Electrical & Dash, 2027 Engine Updates, Steertek NXT
- Competitive Insights From the Field
Additional Event Highlights
In addition to valuable and engaging education and training, the 2026 Dealer Meeting will feature the following:
- Supplier Showcase: Mix and mingle with 40+ industry Suppliers at our on-site Supplier Showcase
- Dealer Awards Dinner: Enjoy an All-Star Dealer Awards Dinner, followed by an After Party under the stars.
- Dealer Principal Meeting (Invitation-Only for Dealer Principals)
- DAC Meeting (Invitation-Only for DAC Members)
- Steertek Ride & Drive (Available Thursday 7:20am-8:40am and 12:00pm-2:40pm by Appointment Only - Booking Link to Follow)
REGISTER FOR THE EVENT
Click the red "Reserve a Spot" button above and select which Dealer Meeting(s) you will attend. Please complete one registration form per attendee.
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RESERVE YOUR HOTEL
Reserve your room at the Hyatt Regency Orlando in the heart of Orlando, FL, with discounted rooms starting at $259 per night.
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Event Venue & Nearby Stays
Hyatt Regency Orlando, 9801 International Drive, Orlando, United States
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