Tennis Queensland Business Coach Summit 2026

The Tennis Queensland Business Coach Summit returns for its fourth year and 2026 is our most commercially focused event yet.

This is not a conference. It is a working summit.

You will not sit in the back row taking notes you never read again.
You will build, test, film, sell, analyse and present.

Across three immersive days, we go deep on one growth lever that determines the success of every tennis venue: Marketing and Customer Acquisition.

By the end of the summit, you will walk away with a practical, built out marketing and acquisition project tailored to your venue, not just ideas.

Each day follows a deliberate structure: Learn → Do → Experience → See in Action → Refine

We start by reframing a hard truth: most venues create content that looks fine but doesn’t convert.

You’ll learn directly from the Social team about what actually works and why. Then you’ll receive practical videography training and immediately put it into action.

In structured teams, you will:
• Film multiple short form videos promoting a core program
• Write captions with clear, conversion focused calls to action
• Present your content back for feedback

You will also step inside elite sporting environments to hear directly from professional marketing teams about how they build brand, drive engagement and commercial outcomes.

You will leave Day 1 with actual content assets, not just notes.

Strong offers scale faster when community and partnerships sit underneath them.

You’ll hear from leaders in active recreation on what community really means beyond social media, how to create belonging, and how to turn participants into advocates and ambassadors.

Then we get practical.

You will work through:
• Content planning frameworks
• Canva execution and scheduling
• AI driven copy creation and automation
• SEO basics and quick wins

We’ll also visit high performing venues outside tennis to see commercial execution in action.

By the end of Day 2, you will understand how visibility, systems and community connect to create consistent growth — not random spikes.

Marketing without sales and measurement is just activity.

Day 3 sharpens your commercial edge:
• Face to face sales in a live gym environment
• CRM and EDM strategy
• Understanding analytics in simple, practical terms
• Diagnosing where leads drop off
• Connecting marketing effort to revenue outcome

Across the three days, your team will build a structured marketing and acquisition project. On Day 3, you refine and present it using a clear template.

You don’t just leave with motivation.
You leave with a plan.
And the skills to execute it!

Info: The Summit opens with a high energy welcome that sets the tone for the three days ahead.

This is more than introductions. It’s a clear framing of why this year is different and what you’ll walk away with.

We’ll outline the Marketing & Customer Acquisition focus, explain how the Learn → Do → Experience → Refine format will work, and set the expectations for the event.

Teams will be formed, colours revealed and a fast paced opening challenge will get everyone collaborating from the outset.

Info: The Tennis Australia Social Team will present on content creation, covering ideation, execution and how to create content that resonates across digital platforms.

Info: The social team will share insights into how to effectively leverage social media content, including best practice for repurposing, platform optimisation and audience engagement.

Info: Matt is a QLD based video producer who previously worked full time with Football Victoria, creating content that promoted the game from grassroots to NPL level. He has also freelanced across major events and commercial projects, working with clients including Kate Thwaites MP and Future Learning Academy.

At the Summit, Matt won’t just present, he’ll be embedded across all three days.

You’ll learn how to film engaging short form video using simple setups, improve framing and storytelling, and create content that drives action, not just likes.

During the live content sprint, Matt will coach teams in real time, helping you produce practical, high quality video assets you can use immediately.

Info: John Mitchell is one of the Directors of Delta Gymnastics. Since founding Delta in 1992, John has been passionate about movement, the sport of gymnastics, and the wide range of benefits it brings to children. As a parent of four, John has seen first-hand the powerful impact movement can have and believes gymnastics is the perfect foundation for building confident, happy kids. Nearly 30 years on, John continues to strive to ensure every child is given the opportunity to feel good about themselves while learning and growing through gymnastics.

Info: This session will walk through how to streamline your content creation from start to finish using Canva and Chat. We’ll cover how to design engaging posts in Canva, schedule them, and send them out seamlessly. You’ll also learn how to use AI effectively to generate strong, on brand copy using structured project prompts, plus how to automate mass event posts to save time while keeping your content consistent and impactful.

Info: MANIAX is Australia's first Urban Axe Throwing company, established in 2014 in Sydney NSW. They are also the largest in Australia, with venues in Sydney, Melbourne, Brisbane, Perth, Gold Coast, Newcastle, Canberra and Fremantle. They've had over a million people through our doors across Australia, equating to approximately 40 million axes thrown! That’s with no significant AXE-idents beyond a splinter.

Info: Delivered by SEO specialist Jess Winch, this session breaks down how to improve your online visibility without relying solely on paid advertising.

You’ll learn how search engines actually work, what simple optimisation wins most venues miss, and how small adjustments to your website and content can significantly improve discoverability. Jess will walk through practical strategies to strengthen your local search presence, optimise key pages for conversion, and use AI tools to enhance your SEO workflow.

The focus is on achievable, high impact improvements rather than technical complexity.

By the end of the session, you’ll understand how to make your venue easier to find, more relevant to your audience, and better positioned to convert organic traffic into enquiries and bookings.

Info: This session moves beyond digital theory and focuses on what genuinely drives measurable growth for venue based businesses.

You’ll learn how to shift from random posting and occasional boosted ads to structured digital acquisition systems that consistently generate enquiries and conversions. We’ll explore how simple marketing funnels work, how to turn website traffic into captured leads, and how paid advertising can accelerate growth when used strategically rather than reactively.

The session will also unpack retargeting strategies that lift conversion rates and demonstrate how to connect digital activity back to real revenue outcomes, not just impressions and clicks.

Designed for operators who want clarity rather than complexity, this session will help you align your content, community and sales efforts into a connected digital system that turns traffic into customers.

Info: This session takes learning off the whiteboard and onto the court.

At Australia’s longest running dedicated padel facility, we’ll hear directly from Ross Taylor, who manages Padel Gold Coast, about what it takes to build and sustain a fast growing participation sport. Through an open Q&A, Ross will share insights into facility management, community building, programming and commercial growth in an emerging market.

But this isn’t just a conversation.

Across the first two days, teams will be building their event marketing project, and this session becomes the live activation. You’ll compete in a team based padel challenge while applying the marketing, content and community strategies developed earlier in the summit.

It’s practical, informative and deliberately competitive.

You’ll observe how experience design drives engagement, test your teamwork under pressure, and continue refining your project before final presentations on Day 3.

Learning meets action — exactly how it should.

Info: The concluding day of the Summit promises to be exceptional, featuring one outstanding site visit with a speaker who will generously share their wealth of turning engagement into sales.

Info: This session takes the Summit into a live commercial environment at Home Ground, a newly built gym and performance facility.

Alan, Director of Beyond Business Coaching and former CEO of Fitstop Asia Pacific, will lead a guided site walk through and unpack the sales systems implemented to engage the local community and convert prospects into long term members.

You’ll see how first impressions are structured, how enquiry to membership pathways are designed, and how staff are trained to sell with clarity and confidence.

This is real world sales execution.

The session connects directly to Day 3’s focus on conversion, helping you refine your own sales process and turn marketing activity into predictable revenue growth.

Info: Marketing only works if you can measure it.

This session focuses on how to track performance across social platforms and Google Analytics to understand what is actually driving enquiries, bookings and revenue.

You’ll learn how to set up simple tracking systems, interpret key metrics without getting lost in data, and connect campaigns to real business outcomes. We’ll explore how to assess cost per lead, conversion rates and return on investment, and how to identify where prospects are dropping off.

The goal is clarity, not complexity.

By the end of this session, you’ll know what to track, how to read it, and how to use data to make smarter marketing decisions.

Info: This session is where everything comes together.

Teams will work collaboratively to refine and complete the marketing and customer acquisition project they’ve been building across the three days. Using a structured presentation template, you’ll consolidate your content strategy, community activation plan, digital systems and sales process into one clear, commercially focused roadmap.

This is not just about slides. It’s about clarity.

You’ll sharpen your messaging, align your ideas to measurable outcomes, and prepare to present a practical, revenue focused strategy that could be implemented immediately at your venue.

It’s focused, collaborative and outcome driven. The final step before presenting your work.

Info: This is your opportunity to bring the three day journey together.

Teams will present their completed marketing and customer acquisition project back to the cohort, showcasing the strategy, systems and commercial thinking developed across the Summit.

Presentations will highlight your content plan, community activation approach, digital strategy, sales process and measurement framework — all aligned to real revenue outcomes.

This isn’t just a recap.

It’s a chance to demonstrate clarity, creativity and commercial confidence.

And yes, there are bonus points on the line.

Expect energy, healthy rivalry and a strong finish as teams compete to be crowned Summit champions.

Event Venue & Nearby Stays

KDV Sport, 221 Nerang Broadbeach Road, Carrara, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

Get App