Summer Growth Summit - 2026

Co-Hosted by two of Detroit'a leading companies, Troy Clogg Landscape Associates & Ivan Katz's Great Lakes Landscape Design.

Tuesday, August 18 | 8:00 AM – 6:30 PM:

Join us for an exclusive Pre-Event—an immersive day of education featuring insights from both host company owners, and outside speakers, helping you integrate: Branding, Business Dev., Sales, AI and Lean Production into a powerful growth engine. Includes breakfast, lunch, and an evening networking reception. (Reception-only tickets available for spouses.)

Wednesday, August 19 | 7:00 AM - 6:30 PM:

Tour two companies in the Detroit area: Troy Clogg Landscape Associates and (Ivan Katz's) Great Lakes Landscape Design. This includes 5 learning stations at each company, along with breakfast, lunch, and an evening reception.

Thursday, August 20 | 8:00 AM - 2:00 PM:

Jeffrey Scott (and his Executive Coaches) along with the leaders and owners from both host companies will take the stage.

Includes breakfast, lunch, and our famous dark chocolate.

Tuesday, August 18 | 8:00 AM – 6:30 PM:

You’ll gain practical strategies to generate better leads, increase conversion and upselling, implement AI in ways that truly improve efficiency, and lastly, learn how to eliminate operational waste that erodes margins.

Attendees will sit at tables based on their title/role to network with their peers and multiply their value. Email [email protected] for group discounts.

Presentations include:

• Growth Strategy & Vision - Jeffrey Scott, Founder, Jeffrey Scott Consulting
• Marketing Driven by Community & Charity Work - Troy Clog, Founder, Troy Clogg Landscape Associates
• Business Development (Residential & Commercial) - Ivan Katz, Founder, Great Lakes Landscape Design
• Growing Your Career (While Growing a Sales Team) - Kayla Lujan, VP of Sales, Down to Earth
• Implementing AI - Panel Discussion with Doug Taylor, Frontiers Design & Build, Ted Lucia, Lucia Landscaping... and more.
• Finding Opportunities for Efficiency - Mitch Katz, Director of Operations, Jeffrey Scott Consulting
• Deep Dive: Implementing Lean Thinking in Your Production Processes
• Wrapping up: Create an Action Plan - Derek Well and Sean Baxter, Executive Coaches, Jeffrey Scott Consulting

We will ensure there is ample networking and break time to discuss and digest what you are learning.

Ends with an Evening Reception.

August 19 - 20

This year's Summer Growth Summit provides a behind-the-scenes view of TWO of the industry's top landscape firms: Troy Clogg Landscape Associates and Great Lakes Landscape Design.

Spend the day touring two elite landscape companies in the Detroit area:

• Troy Clogg Landscape Associates
• Great Lakes Landscape Design

Attendees rotate through 10 structured learning stations across both facilities, led by department managers and leaders.

1. Selling and building $500k+ projects that make money
2. Managing snow & subs
3. Tree Care - Integrating a new business/division
4. Supply chain - Choose your partners wisely and negotiate the best rates.
5. Integrating irrigation and lighting
6. Hydrology & Water Management – a new market and how challenges are overcome
7. Maintenance operations & yard efficiency discipline
8. GROW: a platform tying training directly to KPIs and meeting rhythms
9. Marketing & CRM management
10. Sales Mgmt: Growing and managing a residential/commercial sales team

Plus Evening Reception.

In the morning we bring everyone together for executive-level insight, strategic frameworks, and direct access to the leaders behind both host companies.

Host company executives will share:

• Continuous Improvement & Accountability

• Intersection of Culture & Systems

• Incubation of New Service Lines

• Human Resource: Profiling, Certification, and more.

• Equipment Financing & Maintenance

Additional Morning Sessions Include:

• The Secrets to Managing Capacity - by Sean Baxter, Derek Wells (Executive Coaches at Jeffrey Scott Consulting)

• The Olympic Coach - Jeffrey Scott, Founder, Jeffrey Scott Consulting

• Presentation of the "Mighty Oak" Award Winners

After Lunch Session:

• Ending with Q&A with Jeffrey Scott, Ivan Katz & Troy Clogg

Bring your team and energize them about what’s possible in our industry’s future. Each attendee will be seated at a table with their peers, creating meaningful conversations and valuable connections throughout the day.

They’ll leave with actionable ideas and a renewed confidence for the growth potential of their career, your company, and the industry as a whole.

Email Meredith at [email protected] for our group discounts.

ABOUT THE HOST COMPANIES

Troy Clogg Landscape Associates (TCLA):

Founded in the early 1980s by Troy Clogg and Greg Counsell, Troy Clogg Landscape Associates has grown into one of Southeast Michigan’s leading landscape and snow management companies. Serving both residential and commercial clients, TCLA offers landscape design, construction, and snow and ice management services. The company is known for its strong leadership culture, commitment to education, and process-driven systems that support consistent growth and operational excellence.

Great Lakes Landscape Design:

Founded in 1989 by Ivan Katz, Great Lakes Landscape Design is an award-winning landscape design-build firm serving the Metro Detroit area. The company specializes in custom landscape design, construction, and maintenance, creating high-end outdoor spaces through thoughtful design, skilled craftsmanship, and a collaborative team of industry professionals. With more than 35 years in business, Great Lakes Landscape Design is known for its innovation, attention to detail, and commitment to delivering exceptional outdoor environments for its clients.

The Westin Book Cadillac Detroit

Detroit Metropolitan Wayne County Airport (DTW)

Hotel distance: 20.9 miles

HOTEL PARKING:
The hotel offers Valet Parking for regular sized vehicles at a daily rate of $50.00. This rate is subject to change without prior notice.

Cancellations after July 17th 2026 are NON-REFUNDABLE

Jeffrey Scott, MBA, is the leading authority on growth and profit maximization in the landscape industry. He is the inventor of Green Light Selling (a profit-driven sales approach), and founder of the Destination Company® culture program, both of which have been adopted by hundreds of landscape firms across the continent. He has helped full service companies reach 20% net profit margin, and will show you how to run a more successful enterprise that you can scale, and still enjoy the life you deserve.

Event Venue & Nearby Stays

The Westin Book Cadillac Detroit, 1114 Washington Boulevard, Detroit, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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