Study Tour Hamburg & TRM Convenience Leaders Convention

We begin with a study tour on the 2 December 2025 with our hosted retail site visits.

We’ll have the opportunity to experience the transformation of forecourts to mobility hub destinations in the German market in-person during our retail site visits which include: BP/Aral, Shell, EG Group, Total, Circle K, Jet, Orlen, HEM, Valora, Lekkerland/Rewe and Edeka.

• Study Tour, Hamburg, 1-2 December 2025
• The Retail Marketeers Convenience Leaders Convention, Hamburg, 3 December 2025

The Retail Marketeers Convenience Leaders Convention 2025 will be held in Hamburg, Germany in association with the NACS Convenience Leaders Exchange D-A-CH.
The NACS President & CEO Henry O. Armour together with Christian Warning, NACS Relationship Partner D-A-CH, owner, The Retail Marketeers are welcoming senior leaders operating local, national and multinationational networks. NACS will participate and supports the event while Christian Warning uses his network to invite delegates from the most relevant oil companies and convenience retailers and is designing the program of the event. Meet your peers in your convenience community at the The Retail Marketeers Convenience Leaders Convention that bring together more senior leaders of our industry than any other event series.It is the only English speaking event of our industry in the German speaking markets and is a proven platform since 2017 for senior leaders of our industry not only from Germany, Austria and Switzerland.

Program Overview

Arrival into Hamburg ahead of our Study Tour Hamburg.

Pro Tip: Make the most of your trip to Hamburg by visiting all the unique German Christmas Markets in Hamburg. https://www.christmasmarketsgermany.com/hamburg.php

Study Tour, Hamburg. Our hosted retail site visits to the latest mobility and convenience retail hubs will give us the opportunity to understand and experience the developments of the German market. We’ll explore the newest formats from leading retailers, gaining valuable insights into their innovative approaches.

Our day concludes with our group networking dinner in Hamburg that evening!

Plus, our program features our pre-visit online workshop, taking place the week before travelling to Hamburg. Our online session features a state of the industry presentation by Christian Warning and will provide market insights to start the learning early!

The Retail Marketeers ‘Convenience Leaders Convention ‘2025

NACS President & CEO Henry Armour, together with Christian Warning, NACS Relationship Partner D-A-CH and owner of The Retail Marketeers, once again look forward to welcoming senior leaders from local, national, and multinational convenience retailers in Hamburg next December.

While NACS actively participates and supports the event, host, Christian Warning skilfully crafts the highly engaging program, tailored to the attendees from leading oil companies and convenience retail companies, invited to register through his extensive network across the D-A-CH region and beyond.

Hamburg is the largest city in the European Union that is not a capital city. With 1.8 million inhabitants on an area covering over 755 square kilometres, Hamburg is Germany’s second-largest city after Berlin. The city state of Hamburg is one of the 16 federal states of the Federal Republic of Germany. The headquarters of Shell, EG Group, Esso, Jet, Orlen, HEM/Tamoil, Valora and Edeka are amongst other relevant convenience retail and mobility companies located in Hamburg.

The importance of Germany for the petrol station industry becomes clear when comparing fuel sales in 2023 of around 50 million tons (33 million diesel / 17 million petrol) compared to 36 million tons (24 million diesel / 11 million petrol) in the UK.

Since 2010, the number of passenger cars registered in Germany has risen from around 41.7 million to over 49 million vehicles at the start of 2024 (in 2024 France: 45mln and UK: 41mln). The number of purely electric cars has risen from a marginal number of 1,588 units in 2010 to over 1.4 million purely electrically powered cars in 2024. This illustrates the increasing acceptance and penetration of e-mobility. A parallel development was initially observed for hybrid cars, including plug-in variants, which increased from 28,862 units in 2010 to around 2.9 million hybrid cars in 2024. However, the number of new registrations of plug-in hybrid cars in 2023 fell by over 50% compared to 2022.

Event Venue & Nearby Stays

Hamburg, Germany