Strengthen Your Brand Through Internet Marketing Workshop in Wellington

Tue, 22 Jul, 2025 at 09:00 am to Tue, 16 Dec, 2025 at 05:00 pm UTC+12:00

For venue details, reach us at [email protected] | Wellington

LeadFlake
Publisher/HostLeadFlake
Strengthen Your Brand Through Internet Marketing Workshop in Wellington
Advertisement
Join us for a hands-on workshop to boost your brand's online presence and stand out in the digital world!
About this Event

Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Offers: Group of 5 - 10 people 10% Discount, Group of 11 - 20 people 15% Discount

Course Overview:The marketing landscape has transformed drastically over the last decade, largely due to the rise of the internet and social media. Today, marketing is centered on communication, and the internet provides marketers with unparalleled tools to reach a vast audience at a minimal cost.

The Internet Marketing Fundamentals course offers the essential skills needed to effectively market your business online. With content being the backbone of internet marketing, understanding how to create, manage, and utilize it is key to driving business growth. If you aim to expand your business in today's digital world, mastering these fundamentals is crucial.

Learning Objectives:By the end of this course, participants will be able to:

  • Understand and apply SWOT Analysis in marketing.
  • Conduct effective marketing research to improve products and target audiences.
  • Execute real-time marketing strategies.
  • Manage a brand across different media platforms.
  • Utilize social media as a marketing tool (basic and advanced techniques).
  • Implement SEO fundamentals to enhance online visibility.
  • Optimize website characteristics for lead generation and user engagement.
  • Capture and manage leads effectively.
  • Design and manage marketing campaigns that resonate with audiences.

Prerequisites:There are no prerequisites for this course.

Course Materials:Participants will receive a course manual that includes presentation slides and reference materials.

Target Audience:This course is designed for anyone interested in learning the fundamental skills of internet marketing.

Technical Requirements (for eBooks):

  • Internet access for downloading the eBook.
  • Laptop, tablet, smartphone, or eReader (no Kindle support).
  • Adobe DRM-supported software (e.g., Digital Editions, Bluefire Reader).
  • Detailed instructions for downloading and activating the eBook will be provided

Certification:Upon successful completion, participants will receive a Leadflake Certificate of Completion.

©️ 2025 Leadflake. This content is protected by copyright law. Copy, Reproduction or distribution without permission is prohibited.


Agenda
Module One: SWOT Analysis in Marketing

Info: ● Strengths, Weaknesses, Opportunities, Threats
● Case Study and Review Questions


Module Two: Marketing Research

Info: ● Media Consumption, Pricing, Product Development
● Identifying Target Audiences
● Case Study and Review Questions


Module Three: Real Time Marketing

Info: ● Dynamic Content, Engagement, Monitoring
● Timing and Media Strategies
● Case Study and Review Questions


Module Four: Brand Management

Info: ● Consistency Across Media, Brand Management Techniques
● Unique Qualities and Interaction Management
● Case Study and Review Questions


Module Five: Social Media (I)

Info: ● Building a Community, Brand Champions
● Adding a Personal Touch, Sharing Content
● Case Study and Review Questions


Module Six: SEO Basics

Info: ● Creating Relevant and Original Content
● Keyword Strategy, Value Proposition, Linking
● Case Study and Review Questions


Module Seven: Social Media (II)

Info: ● Content Creation (Blogs, Webinars), Constant Monitoring
● Interaction Strategies
● Case Study and Review Questions


Module Eight: Website Characteristics

Info: ● SEO Optimization, Landing Pages
● Analytics, Mobile Optimization
● Case Study and Review Questions


Module Nine: Capturing Leads

Info: ● Lead Generation and Management
● Quality vs. Quantity, Repeat Customers
● Case Study and Review Questions


Module Ten: Campaign Characteristics

Info: ● Tailoring Campaigns, Powerful Language
● The 4 W’s of a Campaign, Monitoring, and Adjustments
● Case Study and Review Questions


Module Eleven: Wrapping Up

Info: ● Words from the Wise, Lessons Learned, Action Plans & Evaluations


Advertisement

Event Venue & Nearby Stays

For venue details, reach us at [email protected], PH: + 61(0) 2 80155605, Wellington, New Zealand

Tickets

NZD 576.15 to NZD 838.23

Sharing is Caring:

More Events in Wellington

Annual Exhibition 2025
Mon, 29 Sep at 09:00 am Annual Exhibition 2025

Thistle Hall Gallery

Deep dive - Travelling Head Movements
Mon, 29 Sep at 09:00 am Deep dive - Travelling Head Movements

60 Dixon St, 6011

Cuban Salsa Improver level 2
Mon, 29 Sep at 10:00 am Cuban Salsa Improver level 2

Te Auaha

Monday Kizomba Social
Mon, 29 Sep at 10:30 am Monday Kizomba Social

Footnote Studio 80 Cuba St (entry from 60 Dixon St), Te Aro, Wellington 6011, New Zealand

SOLD OUT | Science Bites School Holidays science workshops
Mon, 29 Sep at 11:00 pm SOLD OUT | Science Bites School Holidays science workshops

40 Salamanca Road, Kelburn, Wellington, New Zealand 6140

2025 National Secondary Schools' Brass Band
Tue, 30 Sep at 12:00 am 2025 National Secondary Schools' Brass Band

Scots College Wellington

Drop-in Car Seat Safety Clinic
Tue, 30 Sep at 12:00 am Drop-in Car Seat Safety Clinic

Plunket Kilbirnie

Katie Knowles PAM
Tue, 30 Sep at 12:00 am Katie Knowles PAM

EA403, Easterfield Building, 21 Kelburn Parade, Wellington, Wellington, New Zealand 6012

Pukeahu National War Memorial Park Tour
Tue, 30 Sep at 12:00 am Pukeahu National War Memorial Park Tour

Pukeahu National War Memorial Park

Kiwis Big Hararei
Tue, 30 Sep at 12:00 am Kiwis Big Hararei

1 Taranaki Street, Wellington, New Zealand 6011

The 90th Anniversary of Photography by Woolf
Tue, 30 Sep at 12:00 am The 90th Anniversary of Photography by Woolf

Tākina Wellington Convention and Exhibition Centre

Wellington is Happening!

Never miss your favorite happenings again!

Explore Wellington Events