About this Event
Certificate: Course Completion Certificate
Language: English
Duration: 1 Day
Credits: 8
Refreshments: Snacks, Beverages and Lunch included in a classroom session
Course Delivery: Classroom
Offers: Group of 5 - 10 people 10% Discount, Group of 11 - 20 people 15% Discount
Course Overview:The marketing landscape has transformed drastically over the last decade, largely due to the rise of the internet and social media. Today, marketing is centered on communication, and the internet provides marketers with unparalleled tools to reach a vast audience at a minimal cost.
The Internet Marketing Fundamentals course offers the essential skills needed to effectively market your business online. With content being the backbone of internet marketing, understanding how to create, manage, and utilize it is key to driving business growth. If you aim to expand your business in today's digital world, mastering these fundamentals is crucial.
Learning Objectives:By the end of this course, participants will be able to:
- Understand and apply SWOT Analysis in marketing.
- Conduct effective marketing research to improve products and target audiences.
- Execute real-time marketing strategies.
- Manage a brand across different media platforms.
- Utilize social media as a marketing tool (basic and advanced techniques).
- Implement SEO fundamentals to enhance online visibility.
- Optimize website characteristics for lead generation and user engagement.
- Capture and manage leads effectively.
- Design and manage marketing campaigns that resonate with audiences.
Prerequisites:There are no prerequisites for this course.
Course Materials:Participants will receive a course manual that includes presentation slides and reference materials.
Target Audience:This course is designed for anyone interested in learning the fundamental skills of internet marketing.
Technical Requirements (for eBooks):
- Internet access for downloading the eBook.
- Laptop, tablet, smartphone, or eReader (no Kindle support).
- Adobe DRM-supported software (e.g., Digital Editions, Bluefire Reader).
- Detailed instructions for downloading and activating the eBook will be provided
Certification:Upon successful completion, participants will receive a Leadflake Certificate of Completion.
©️ 2025 Leadflake. This content is protected by copyright law. Copy, Reproduction or distribution without permission is prohibited.
Agenda
Module One: SWOT Analysis in Marketing
Info: ● Strengths, Weaknesses, Opportunities, Threats
● Case Study and Review Questions
Module Two: Marketing Research
Info: ● Media Consumption, Pricing, Product Development
● Identifying Target Audiences
● Case Study and Review Questions
Module Three: Real Time Marketing
Info: ● Dynamic Content, Engagement, Monitoring
● Timing and Media Strategies
● Case Study and Review Questions
Module Four: Brand Management
Info: ● Consistency Across Media, Brand Management Techniques
● Unique Qualities and Interaction Management
● Case Study and Review Questions
Module Five: Social Media (I)
Info: ● Building a Community, Brand Champions
● Adding a Personal Touch, Sharing Content
● Case Study and Review Questions
Module Six: SEO Basics
Info: ● Creating Relevant and Original Content
● Keyword Strategy, Value Proposition, Linking
● Case Study and Review Questions
Module Seven: Social Media (II)
Info: ● Content Creation (Blogs, Webinars), Constant Monitoring
● Interaction Strategies
● Case Study and Review Questions
Module Eight: Website Characteristics
Info: ● SEO Optimization, Landing Pages
● Analytics, Mobile Optimization
● Case Study and Review Questions
Module Nine: Capturing Leads
Info: ● Lead Generation and Management
● Quality vs. Quantity, Repeat Customers
● Case Study and Review Questions
Module Ten: Campaign Characteristics
Info: ● Tailoring Campaigns, Powerful Language
● The 4 W’s of a Campaign, Monitoring, and Adjustments
● Case Study and Review Questions
Module Eleven: Wrapping Up
Info: ● Words from the Wise, Lessons Learned, Action Plans & Evaluations
Event Venue & Nearby Stays
For venue details, reach us at [email protected], PH: + 61(0) 2 80155605, Napier, New Zealand
NZD 576.15 to NZD 838.23
