About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
Account Management is an important role within any organisation. Account Managers are responsible for nurturing customer relationships and increasing sales with their organisation’s key customers. The Account Manager will usually act as a first point of contact for clients; responding to complaints, purchases, project requests and any general queries. Their approach should help maintain client relationships in order to ensure that they continue to use the company for business.
This Account Management training is suitable for anyone that works in an account management role or relevant sales function and will assist the participants in improving their working practices, developing customer relationships and in turn increasing business performance and sales success.
Course Feature:
At the end of this Account Management training you will be able to:
- Practice Account Management with an organisational perspective
- Demonstrate the key competencies required for successful Account Management
- Conduct a portfolio analysis to identify key accounts
- Measure the performance of your key accounts
- Record and document key events
Who can Attend?
Anybody who is interested in learning Account Management Skills.
Why is taking this Account Management training a good idea?
Well, just imagine if you were better able to:
- Build effective business relationships with clients and help drive sales performance.
- Add value to clients and help ensure their requirements are met or exceeded.
- Measure the performance of your key accounts and adapt their approach accordingly.
- Understand the key attributes required for success and work on developing them.
- Set a strategy for sales success and create action plans for pre-defined goals.
- Monitor and measure your own performance and set your own targets.
©2026 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Introduction and Objectives –
Info: Building an understanding of what you can expect to cover during the training course and providing them with an opportunity to identify key elements of importance to them.
Account Management Vs. Sale Techniques –
Info: Establishing the difference between developing an account management relationship against the task of developing sales.
The Organisational Perspective
Info: Understanding the internal scope of influence and where account managers should expect support and resources internally to help them achieve results and support the client. Includes an opportunity to assess current working practices
The Roles and Responsibilities of Account Managers –
Info: Account Managers wear many different hats. This section reviews the different role requirements of Account Managers and aligns this to the organisational responsibilities to help align the relationship.
Key competencies and attributes for Account Managers
Info: Highlighting the specific skill-set of Account Managers and what is required to be a successful Account Manager. This covers both the fulfilment of tasks as well as the way in which that task is fulfilled
Types of Key Account
Info: Identifying the different levels of key account, their importance and how they should be handled. Includes a review of your specific accounts.
Event Venue & Nearby Stays
Regus - Canberra, Gateway Business Center, CANBERRA, Canberra Airport Level 4, Plaza Offices, Australia
AUD 619.67 to AUD 794.39
