About this Event
Story Boarding
You have less than 7 seconds to hook and keep buyers.
Most websites drown in half-baked messaging: feature lists, generic taglines, and copy-and-paste value props. But buyers are very picky. You need a story that hooks in seconds, earns minutes of engagement, and converts buyers—fast. That’s what the Story Blueprint Workshop delivers.
What to expect (120 min):
- Reality Check (15 min) – Spot the messaging mistakes draining your funnel.
- Buyer & Journey Mapping (30 min) – Pin down your buyer and their urgency level (Fast-Lane, Slow-Lane, Sidewalk).
- Product Hook & Product Promise Sprints (45 min) – Write a crisp value prop, irresistible hook, and concrete promise—live feedback included.
- Message Stress-Test (20 min) – Run your draft through the Progressive Persuasive Pyramid and patch attention leaks.
- Action Plan (10 min) – Leave with a checklist and content outline ready to deploy tomorrow.
Key takeaways:
- A buyer-validated value proposition, hook, and product promise.
- Practical advice you can use to dramatically improve your landing page immediately.
- Editable templates for future messaging.
Presented in partnership with TD
ABOUT THE PRESENTER
Kevin Smith | Chief Story Architect & Executive Producer
"I was six when I started taking apart my toys to see how they worked, especially the electronic ones. I’d get right down to the motors, and wonder at how the magnets covered with copper wire moved. I was intensely curious about how things worked.
It started with my father, I guess. We always had computers in the home, starting with a Vic20, then the Commodore 64, then PCs. Eventually I was building my own PCs while going to school for business and entrepreneurship.
I always wanted my own company, but before I could start one I got a job at Dell. It was in sales, which I didn’t want. I wanted a tech job, but I had a recruiter talk me into it. It was at the height of the Y2K crisis, and I’d be able to make a good amount of money in a short period of time because almost every computer in the world needed to be replaced. My recruiter promised to find me a better tech job in a few months.
But something funny happened. I fell in love with sales. The combination of tech and sales was a great fit. And I became great at it. Eventually that led to me becoming a Brand Manager for servers and enterprise products. In taking on marketing, I built a number of my own processes to help sell, pitch, and market better. These were the early foundations of this company I run today.
But before I got to that, I had another career pivot, moving into the M&A group at Dell, during a startup acquisition binge. I got to work with some incredible founders as we worked to expand and scale their ventures within Dell. And I re-fell in love with entrepreneurship and startups.
It wasn’t too long after that, that I decided the time was right to start my own company, and I wanted to help tech founders get better at telling their story to their customers.
I’ve been doing that now for 10 years, and since then I’ve helped thousands of founders pitch better, market better and sell faster.
I’ve built a strong virtual team that helps me execute on every project we take on, and ensures the highest quality outcome for every customer".
Home - TheStoryArchitect
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Note: If you require an accommodation, please notify us by email at least 1 week before the event date at [email protected]
To cancel the accommodation, we require 5 business days' notice before the event date.
Event Venue & Nearby Stays
Brampton Entrepreneur Centre, 41 George Street South, Brampton, Canada
CAD 0.00
