Stop the Scroll: How Gen Z is Rewriting the Rules of Storytelling

Raised on short-form video, constant content, and algorithm-driven platforms, this generation decides in seconds what’s worth watching, sharing, and trusting. For PR and communications professionals, that shift isn’t just a trend—it’s a fundamental change in how stories need to be told.

Join PRSA Orlando for Stop the Scroll: How Gen Z Is Rewriting the Rules of Storytelling, to hear directly from Central Florida communication professionals and content creators who are building stories that successfully capture attention in under 30 seconds. Through a live panel discussion, you’ll get an inside look at how they craft compelling narratives quickly, use visuals and emotion to drive engagement, and build authentic connections with audiences who expect more transparency and less polish.

Get practical takeaways you can apply at your organization, including:

• Earn Their Attention: Discover techniques for stronger hooks and faster storytelling that grab focus in seconds
• Speak Their Language: Get insights into Gen Z's values, content habits, and what they expect from the brands, employers, and comms pros telling their stories
• Build Trust & Relevance: Learn how to develop partnerships with content creators and leverage user-generated content to stand out in a crowded digital space

Registration closes May 22, 2026.

Where:
Second Harvest Food Bank of Central Florida
411 Mercy Dr, Orlando, FL 32805

Time: 8 – 9:30 a.m.

Price:
PRSA Orlando Members: $30, Non-Members: $45, Students: $15

Parking Information:
On-site parking is available

PRSA Orlando Gives Back: Attendees are encouraged to bring non-perishable food donations to support Second Harvest Food Bank of Central Florida.

Visit PRSAOrlando.org for more information.

Event Venue & Nearby Stays

Second Harvest Food Bank of Central Florida, 411 Mercy Drive, Orlando, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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