Step Up Vancouver - A Charity Fitness Challenge

Step Up Vancouver – A Charity Fitness Challenge Powered by TOUGH TALK

📅 Date & Time: Saturday, October 4, 2025 | 11:00 AM – 5:00 PM
📍 Location: North Plaza (šxʷƛ̓ənəq Xwtl’e7énḵ Square), Vancouver Art Gallery

Step Up Vancouver is a one-day, citywide charity fitness challenge that combines movement, culture, technology, and giving back.

Hosted by the InnoDiscover Foundation and proudly sponsored by WeYoung Technology Ltd., the event invites Vancouverites to join a 5KM walking adventure through downtown’s most iconic landmarks. Along the way, participants will discover the city from a new perspective, celebrate diversity, and contribute to a meaningful cause.

At the heart of the challenge is TOUGH TALK, a gamified walking and step-counting app that transforms everyday steps into coins, competition, and rewards. All participants will compete through the app for prizes, while cash donations matching the prize amounts will be made to local charities — ensuring that every step counts for health and for community.

Check-In & Start: Participants begin at the North Plaza, Vancouver Art Gallery, where they will check in and receive their passport booklet.

Walking Route: The 5KM route covers eight landmark checkpoints across downtown Vancouver, beginning at the Vancouver Art Gallery and looping back as the final stop:

1. Vancouver Public Library (350 W Georgia St)
   
2. Queen Elizabeth Theatre (650 Hamilton St)
   
3. Gastown Steam Clock (305 Water St)
   
4. Flyover Canada (999 Canada Pl)
   
5. Olympic Cauldron (1055 Canada Pl)
   
6. Portal Park (1099 W Hastings St)
   
7. Architecture49 (1075 W Georgia St)
   
8. Vancouver Art Gallery (Return / Final Stop) (750 Hornby St)
   

• Checkpoint Fun: At each checkpoint, volunteers will stamp participants’ passports. Complete all stamps and return to the Art Gallery to claim a special gift.
  
• Event Atmosphere: Back at the plaza, enjoy live DJs, the main stage program, a photo booth, branded backdrop, and a celebration of fitness and community.

• Top 10 participants with the highest step counts win cash prizes.
  
• Minimum requirement: 10,000 steps.
  
• Prize calculation:
  

• 10,000 steps = $100 CAD
  
• Every additional 1,000 steps = +10% prize increase
  
• Steps under 1,000 rounded to nearest thousand
  
• Maximum prize cap: $500 CAD (50,000 steps)
  

• Matching Donations: WeYoung Technology Ltd. will match all prize payouts with equal cash donations to local charities.
  

• Take creative photos at checkpoints.
  
• Post on TOUGH TALK during the event day.
  
• The Top 10 photos with the most likes will receive cash prizes:
  

• 1st: $100 (1 winner)
  
• 2nd: $80 (2 winners)
  
• 3rd: $60 (3 winners)
  
• 4th: $50 (4 winners)
  

• Compete in app-based PK (player vs. player) matches throughout the day.
  
• Top players with the most wins receive:
  

• 1st: $100 (1 winner)
  
• 2nd: $80 (2 winners)
  
• 3rd: $60 (3 winners)
  
• 4th: $50 (4 winners)
  

• Donations: Equal prize amounts donated to local charities.
  

✔️ Explore the City: Rediscover downtown Vancouver through its landmarks.
✔️ Get Active: A fun way to stay fit with friends, family, or solo.
✔️ Win Big: Cash prizes up to $500, plus gifts and giveaways.
✔️ Give Back: Every prize is matched with a charity donation.
✔️ Celebrate Diversity: Organized by InnoDiscover Foundation, where diversity is celebrated, culture is nurtured, and inclusive communities are built for a better future.

TOUGH TALK is a gamified walking and fitness app that makes every step count.

• Walk to Win: Earn coins for every step.
  
• Real-Time Tracking: Uses your phone’s sensors to log progress.
  
• Customize Your Avatar: Unlock skins and gear with your steps.
  
• Compete & Connect: Join friendly competitions with friends or globally.
  
• Stay Motivated: Fun, social, and designed for all ages and fitness levels.
  

Through this event, TOUGH TALK connects people, the city, and technology — encouraging healthier lifestyles while fostering community engagement.

• Date: Saturday, October 4, 2025
  
• Time: 11:00 AM – 5:00 PM
  
• Location: North Plaza (šxʷƛ̓ənəq Xwtl’e7énḵ Square), Vancouver Art Gallery
  
• Expected Attendance: 200–500 participants
  
• Admission: FREE (registration required)

📲 Sign up now and secure your spot:
👉 https://forms.gle/znTLusurFRPFNMoW8Participants must download the TOUGH TALK app to be eligible for prizes.

📧 [email protected]
🌐 InnoDiscover Foundation

Event Venue & Nearby Stays

0099 Vancouver Art Gallery-North Plaza, 0099 Vancouver Art Gallery-North Plaza, Vancouver, Canada