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In an era defined by shifting royalty models, AI, self managed careers and the looming uncertainty of promotional platforms like TikTok, where do CMOs stand in 2025? Are they outdated gatekeepers, or essential infrastructure for protecting creators in a fragmented digital economy? This panel brings together voices from both sides of the table to ask if collective rights advocacy can still deliver in a world where artists are expected to be their own marketers, managers, and monetizers. What do artists actually need now? Can CMOs evolve with the times? And what’s at stake if they don’t?Moderator
• Pétur Jónsson (Medialux Music)
Panelists
• Guðrún Björk Bjarnadóttir (STEF)
• Hrefna Helgadóttir (Habbi) (GLITSKÝ Management)
• Sandra Perens (Tier Music Publishing)
🎟 Tickets: Part of Iceland Airwaves Conference – wristband required
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Event Venue & Nearby Stays
Nasa Club In Reykjavik, Thorvaldsensstræti 2, 101 Reykjavíkurborg, Ísland, Reykjavík, Iceland
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
