About this Event
Join us for conversations, cocktails, and a closer look at top creative ideas in sports marketing and fan engagement. You’ll hear from advertisers, agencies and others about how they’re using innovation, advocacy and engagement to build brand affinity with sports fans. It’s a must-attend event for champions of creativity at brands, teams, leagues, agencies, media, and social platforms.
Sessions Include:
- Michelob ULTRA's Formula for Creative Storytelling - Ricardo Marques VP Marketing, Michelob ULTRA and Alex Abrantes, Executive Creative Director at FCB NY will discuss the innovations deployed as storytelling devices in Michelob ULTRA's upcoming "Lap of Legends" TV special, which celebrates legendary Williams Racing champions as they compete in a first-of-its-kind real vs virtual 16-lap race.
- Harnessing The Power of Music for Sports - Presented by Universal Production Music
--Schedule Subject to Change; Additional Sessions and Speakers to Be Announced--
Event Venue & Nearby Stays
WPP Group, 175 Greenwich Street, New York, United States
USD 99.00 to USD 299.00