Startup Workshop: Pricing Products and Services to Sell

Join us for a hands-on workshop to help entrepreneurs develop effective pricing strategies for their products or services. Wes Keely will lead a discussion on product pricing, while Michael Lomonaco will focus on service pricing. In this session you'll learn to:

• Assess whether your product or service is sensitive to price changes.
• Understand key internal, external, and market factors that influence pricing.
• Conduct a competitive analysis and determine when to update prices.

To get the most benefit from this workshop, please have your business model canvas prepared and a clear understanding of your fixed and variable costs. Don't miss this opportunity to learn how to price your product or service for success!

PRESENTERS:

Wes Keely is an associate director at Crowe X-Lab, an adjunct professor at Kendal College of Art and Design, and an Entrepreneur-in-Residence at the MSU Research Foundation. He founded KBrakes, creating drum kit anchoring systems sold in 90 countries. With a BFA in Industrial Design and Human Centered Design training, Wes blends design thinking and problem-solving for top companies, including Tesla, Whole Foods, Apple, and Urban Outfitters.

Michael Lomonaco is the Chief Revenue Officer at HealthBar, overseeing revenue, sales, marketing, and strategic partnerships. He brings leadership experience from global manufacturing, technology consulting, and nonprofit sectors, with a strong background in public policy, government affairs, and campaign management.

ORGANIZER:

The MSU Research Foundation supports the Michigan State University ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $15 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns. Learn more about the MSU Research Foundation and its impact at msufoundation.org

Event Venue & Nearby Stays

The Bridge, 109 Michigan Street Northwest, Grand Rapids, United States