Small But Mighty: Unlocking The Power of Micro Content

Tue Dec 03 2024 at 11:30 am to 01:00 pm UTC-05:00

L. William Seidman Center | Grand Rapids

American Marketing Association of West Michigan
Publisher/HostAmerican Marketing Association of West Michigan
Small But Mighty: Unlocking The Power of Micro Content
Advertisement
Your customers have questions and you have answers. They have challenges and you have solutions.
How can you expedite the time to value and
About this Event

Description:

AMA West Michigan is proud to welcome Marc Hans, Senior Professor at HubSpot!

Your customers have questions and you have answers. They have challenges and you have solutions. How can you expedite the time to value and enable your teams to move faster?

This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers! Come to this session prepared to think differently, reflect optimistically, and plan strategically.


Key Takeaways

  1. Define micro content and how video plays an important role
  2. Explore where micro content can be valuable along your customer journey
  3. Identify which teams can benefit from micro content
  4. Plan next steps to start creating micro content today


Bio

Bad student turned award-winning educator, turned non-profit founder, turned innovation consultant, turned sales and marketing leader, turned content creator, and professor at HubSpot and somewhere along the way, turned into a father of three.


Currently based in Chicago and living the dream as a Senior Professor at HubSpot. Marc helps others think differently about marketing, content, creativity, and innovation.


Marc can be bribed with donuts, coffee, skateboards, or long talks about the Grateful Dead, innovation, and/or parenthood.



Ticket Prices through noon, Tuesday November 26th:

  • Member - $30
  • Future Member- $40
  • Prices increase by $5 after 12pm on November 26th.

*As a member, please use the discounted link found in the members only email invite, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. https://ama.org/join


For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.

Advertisement

Event Venue & Nearby Stays

L. William Seidman Center, 50 Front Avenue Southwest, Grand Rapids, United States

Tickets

USD 44.52 to USD 49.87

Sharing is Caring:

More Events in Grand Rapids

Wings of Desire (Grand Rapids Film Society)
Mon Dec 02 2024 at 08:00 pm Wings of Desire (Grand Rapids Film Society)

1130 Wealthy St SE, Grand Rapids, MI, United States, Michigan 49506

Giftworks at GRCM
Tue Dec 03 2024 at 09:00 am Giftworks at GRCM

11 Sheldon Ave NE, Grand Rapids, MI, United States, Michigan 49503

Adult Mental Health First Aid Training (YMCA)
Tue Dec 03 2024 at 09:00 am Adult Mental Health First Aid Training (YMCA)

5500 Burton St SE

Startup Workshop: Pricing Products and Services to Sell
Tue Dec 03 2024 at 09:00 am Startup Workshop: Pricing Products and Services to Sell

The Bridge

1st Annual Grand Rapids Giving Day!!
Tue Dec 03 2024 at 11:00 am 1st Annual Grand Rapids Giving Day!!

Grand Rapids Center for Community Transformation

Western Michigan Microsoft Teams Users Group - Q4 2024
Tue Dec 03 2024 at 11:00 am Western Michigan Microsoft Teams Users Group - Q4 2024

Steelcase Learning + Innovation Center

IIBA West Michigan's Annual Social Event 2024
Tue Dec 03 2024 at 05:00 pm IIBA West Michigan's Annual Social Event 2024

Gravity Taphouse Grille

Caf\u00e9 Con Libros Book Club: Olga Dies Dreaming
Tue Dec 03 2024 at 05:30 pm Café Con Libros Book Club: Olga Dies Dreaming

ICCF Community Homes

Location TV - GRTV Certification Course
Tue Dec 03 2024 at 06:00 pm Location TV - GRTV Certification Course

1110 Wealthy St SE, Grand Rapids, MI 49506-1543, United States

Wreath Workshop
Tue Dec 03 2024 at 06:00 pm Wreath Workshop

Trinity United Methodist Church of Grand Rapids, MI

2024 Women's Council Holiday Party - Kent Country Club
Tue Dec 03 2024 at 06:00 pm 2024 Women's Council Holiday Party - Kent Country Club

1600 College Ave NE, Grand Rapids, MI 49505-5030, United States

Taxes in Retirement Seminar at East Grand Rapids Community Center
Tue Dec 03 2024 at 06:00 pm Taxes in Retirement Seminar at East Grand Rapids Community Center

East Grand Rapids Community Center

Grand Rapids is Happening!

Never miss your favorite happenings again!

Explore Grand Rapids Events