About this Event
Startup CPG is BACK with our 5th annual Alley Rally party at Expo West!
For the fifth year in a row, we’re throwing an epic bowling party to come together and celebrate the best emerging CPG brands.
Conveniently located at the Anaheim Bowlero - only a 10 minute walk from Expo - you’ve got more time to network, party, and bowl the night away. Plan to grab dinner with your CPG BFFs and then enjoy an open bar for three hours and graze on samples from our featured Breakout Brands. Don’t make other plans for this night - once they close down the open bar, we’re staying till they kick us out and you strike out.
Last year, the Alley Rally party sold out to 1,500 attendees, so don’t delay - block your calendar and grab your tickets ASAP — see you there!
Interested in serving NA beverages or leaving samples for guests? Email [email protected]!
Featured Guests from 2025:
Ruthie Young, Good Eggs
Roger Brady, Good Eggs
Randy Ornstein, Gopuff
Erin Haug, Gopuff
Nick Carse, Perfect 10 Foods
Jessie Kimsey, Misfits Market
Fred Hart, DIELINE
Darren Viscount, Bristol Farms
Efrain Chacach, Bristol Farms
Alicia Cole, UNFI
Aaron May, UNFI
Meagan Kessel, UNFI
Mike Ridenour, UNFI
John Raiche, UNFI
Jasmin Kinnard, Central Market
Dwight Richmond, Town & Country
Eric Schnell, Beyond Brands
John Craven, BevNet
Monica Watrous, BevNet
Ray Latif, BevNet
Jacqui Brugliera, BevNet
Mike Schneider, BevNet
Melissa Traverse, BevNet
Chrisi Frizzell, 7-Eleven
Moni chakravorty, 7-Eleven
Matt Bunevich, 7-Eleven
Louisa McCarty, 7-Eleven
Steven Zermeno, 7-Eleven
Theresa Nguyen, 7-Eleven
Saya Honda, 7-Eleven
Sean Goldsmith, Zero Proof
Cari Focht, Zero Proof
Jordan Haskell, Zero Proof
Rachel Jones, GNC
Kenneth Huntly, GNC
Mark Butera, GNC
Roberta Townes, GNC
Lauren Waksmunski, GNC
Cameron Gould-Saltman, TikTok Shop
Jason Bidart, Giant Food
John Trainor, Giant Food
Kristin Apperson, Giant Food
Meg MacAvoy, Giant Food
John Lane, Raley's
Christina Schmidt, KeHe
Alvaro Reyes, KeHE
Greg Goeden, KeHE
David Shaffer, KeHE
Chris Lorentz, KeHE
Christine Casey, KeHE
Elizabeth Frandle, KeHE
Jake Morgan, KeHE
Tyler Averett, KeHE
Lynda Glass, KeHE
Hunter White, KeHE
Jessica Olszyk, KeHE
Tim Dornfeld, KeHE
Tabitha Sewell, KeHE
Jeremy Adams, KeHE
Scott Owen, KeHE
Marc Nehring, KeHE
Kelly Stockdale, KeHE
Andrew Spencer, KeHE
Justin Mares, KeHE
Jeff Lawrence, KeHE
Trei Campbell, Woodlands Market
Steve Buhagiar, Woodlands Market
Kristen Tucker, Fresh Thyme
Ellen Brucher, Fresh Thyme
Donald Minnick, Fresh Thyme
Robert Abdee, Fresh Thyme
Kenny Hausmann, Fresh Thyme
Charlie New, Whole Foods Market
Kate Tom, Misfits Market
Morgan Drummond, Misfits Market
Brooke Revere, Misfits Market
Madeline Tate, Misfits Market
Bunga Jones, Misfits Market
Kayla Alvarez, Misfits Market
Stephen Edelman, Misfits Market
John Jennings, Misfits Market
Robin Filipiak, Misfits Market
Jaden McTaggart, Earth Fare
Justin Betson, Earth Fare
Laurie Aker, Earth Fare
Nicole Kirchmann, Earth Fare
Jonathon Prescott, Earth Fare/UNFI
Summer Thompson, MH Foods
Tahaji Felder, Target
Erica Kupser, Target
Cheree Carter, Target
LeSpencer Walker, Target
Jennifer Ray-Jones, Target
Gabriela Morales, Ignite20
Abby Wizel, Fresh Direct
Jonas Mendoza, Fresh Direct
Jullian Goncalves, Fresh Direct
Karla Goris, Fresh Direct
Loan Heilner, Fresh Direct
Samuel Ileh, Fresh Direct
Melani De Guzman, Fresh Direct
Ahmed Chehade, Good Stuff Distributor, Inc
Nabil Chehade, Good Stuff Distributor, Inc
Breakout Brands
Breakout Brands are those who don't have a booth at Expo West and will sample at the party. You'll vote for the the top-rated Breakout Brand who will win a free FREE BOOTH for Expo West 2027!!
- Coming soon!
APPLY TO BE A BREAKOUT BRAND HERE.
Health & Safety Standards, Refund Policy
There is a no refund policy. Regarding Health & Safety the organization follows local state guidelines & the same policies adapted by New Hope / Expo.
Sponsors:
Interested in sponsoring this epic party? Email [email protected]
About Startup CPG
Startup CPG is the biggest community in the world for emerging brands. We have 30k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!
Instagram: @startupcpg
Event Venue & Nearby Stays
Bowlero Anaheim, 400 Disney Way, Anaheim, United States
USD 33.85 to USD 129.89
