Southwest Grocery Run with Whole Foods & Sprouts - May 2026

Startup CPG is hosting our first Southwest Grocery Run with Whole Foods Market and Sprouts, which will be held this year at Publik Coffee Roasters in Salt Lake City on May 28th, 2026!

Join us for an evening of mingling and sampling with buyers and retailers from all around the Southwest.

• Darcy Landis (WA, OR, ID, MT, WY, NV, UT, CO)
• Mindy Hauge - Forager, Emerging Brands
  

Additional confirmed guests:

• Moises Tavar - Grocery Buyer/Category Manager @ Harmons Grocery
• Luke Beckstead - Sr. Account Manager @ UNFI
• Mason Webb - Foraging Manager @ Sprouts Farmers Market
• Brody Burk - Senior Foraging Manager @ Sprouts Farmers Market
• Mike Siegel - President @ Wasatch Distributing
• Mike Lee - Sales Manager @ Wasatch Distributing
• Ryan Foote - Category Manager - Bread & Bakery, Cereal & Oats, Dairy & Eggs @ Hungryroot
• Jaxon Stuart - Partner @ Spacestation Investments
• Tim Holladay - Managing Partner @ Spacestation Investments
• Sam Brown - Associate @ Spacestation Investments
• Kaden Humphrey - Director of Product Development @ Good Earth Markets

The Sprouts Forager Team will fly in from Phoenix for this landmark event, and additional retailers will be added to this page as we get closer to the date - stay tuned!

Here are the amazing brands sampling at this event:

• Baby a GoGo delivers compact diaper kits and expanding wipes for people on the go, made to shine at any checkout.
• Bakehouse Bread Company manufactures products using real ingredients, scratch recipes and good old fashioned customer service. We have a 30 year history baking.
• BAR U EAT makes energy bars sweetened with dates and honey, and perfectly balanced with roasted oats, nuts, and seeds. BAR U EAT is made with all organic ingredients you know and can see — Nothin' Weird.
• BEEST Snacks was created by a couple on a mission to revolutionize high-protein snacks using only real food.
• Bodhi Bubbles is a fruit-forward, plant-powered sparkling drink designed to gently regulate your nervous system, delivering calm, clarity, and a featherlight sense of presence without dulling your edge.
• BON Better Snacks produces whole-food protein snacks sweetened with dates, combining gourmet flavors, low sugar, and locally sourced nutrient-dense ingredients.
• Bona Furtuna is dedicated to sourcing and promoting the highest quality organic and heirloom ingredients and cuisines available throughout Italy. Working in concert with farmers, artisans and craftsmen throughout the country, we strive to discover and preserve heritage products using only the best expressions of environmental stewardship of the land.
• Brause is a premium, health-conscious take on German Craft Drinks. 100% made in the US.
• Brewt's is a woman-owned business born from a simple kitchen experiment and guided by uncompromising standards, we create outstanding, no-nonsense drinks the way your favorite bartender would.
• Buttermints is the only creamy candy that melts in your mouth.
• Chand & Radha makes Ayurvedic elixirs celebrating India's rich ancient wellness wisdom and decadent recipes.
• Chef’s Kiss creates innovative, lupin-powered pantry staples that empower home cooks to add protein and fiber while reducing carbs in their everyday meals.
• Cream of The West and Gruff Grains makes tasty regenerative organic certified ancient grain grits and hot cereal.
• Dissolvd - the future of supplements isn’t swallowed it dissolves on your tongue.
• Esprizio is on a mission to infuse life – and coffee – with a bit more sparkle.
• Falafelicious is a clean-label, Lebanese-inspired frozen falafel brand delivering authentic, plant-based flavor with simple ingredients and effortless preparation.
• FRUJAVA is an organic energy brand powered by coffefruit with no artificial sweeteners and prebiotic fiber.
• Gallivant Mawa Ice Creams brings globally inspired, culturally rich flavors to life through ultra-creamy, indulgent ice cream made with traditional mawa.
• Green Sahara brings you flavors from the African continent through our African-style potato chips!
• Häppy Candy makes truly better-for-you gummy candy with 70% less sugar, no alternative sweeteners, real ingredients, and no artificial dyes and it’s non-GMO, gluten-free, allergen-friendly, absolutely delicious and WBENC-certified women-owned.
• Heart Magic makes the easiest, healthiest ceremonial cacao beverage experience on the market.
• Hona believes wellness starts in the gut, and fiber is the foundation that makes it simple.
• Impulse Beans makes the finest beans packed in glass jars.
• Joe'y is your new favorite cup of pick-me-up: a deliciously roasted coffee alternative, powered by 12 farm-sourced superfoods, that gives you lasting energy with less caffeine (and no coffee included!)
• Joey Nordic Seed Crisps are a gluten-free, organic, clean label seed crisp that is powered by 7 super seeds, including watermelon seeds, offering 22g of protein and 13g of fiber per bag.
• Kallt makes high protein ice cream with 14g protein, 90 cal, 0g added sugar.
• Leemu Superfood creates clean label, all purpose, Persian Inspired sauces, diversifying the global aisle with fresh and modern Middle Eastern flavors while and serve a large and historically underrepresented customer base.
• Life Cider - what began as a daily ritual for gut health, has become a mission for delicious modern wellness.
• Millie's Sipping Broth is a new and innovative approach that transforms a fresh broth into an every day savory snack solution in a tea bag. Just prepare with a mug and hot water.
• My Local Co. brings regionally sourced, raw honey and bold honey-based innovations to shelf with a strong local story, trusted quality, and proven grocery success.
• Mushy Bars makes high-dose mushroom chocolate that supports your brain, body, and bedtime—without the fluff. Feel like yourself again.
• Old Salt Grooming Supply makes rugged, small-batch grooming essentials inspired by the sea, built for men who prefer authenticity, simplicity, and products that just work.
• Ollin is the first premium real-wheat cake mix made with stone-milled ancient grains. We're the "A2 Dairy of Wheat" — bringing heritage grains to modern celebrations.
• One Way Jerky creates brisket beef jerky made with simple ingredients.
• OSIA is a clean, non-alcoholic social spritz crafted with real ingredients to elevate how you drink, connect, and experience everyday moments with intention.
• Pan's Mushroom Jerky is an Asian-inspired shiitake mushroom snack with a delicious umami flavor, satisfying chew, and packed with 7g of natural fiber per serving.
• PawGone Good creates potato chips for dogs supporting your dog's nutrition and helping pet parents feel guilt free with healthy and functional snacks.
• Pop Art Gourmet Popcorn Be bold. Be you. Be art!
• Raan is the first unbleached 100% cotton wipe, made in the USA. WBENC certified.
• Raw Eddy’s is a feel good snack brand crafting crave worthy, nutrient dense bites with real ingredients, designed to support your energy, mood, and everyday moments of joy.
• Ringa is consciously crafted, plant powered, truly functional holistic hydration inspired by one of nature's most nutrient dense plants on the planet - moringa.
• Ronnie's Giardiniera® is The Missing Condiment® — a small-batch, Chicago-style condiment made of hot peppers, sweet peppers, vegetables and spices in extra virgin olive oil.
• San Diablo Artisan Churros is filling lives with happiness through premium, artisan-made churros as we revolutionize the industry—setting the gold standard with the highest-quality, most innovative churros available anytime, anywhere.
• Sap’s Original is a functional beverage with 20 purpose driven ingredients including; 6 electrolytes for smart hydration, 2 aminos for absorption, and 3 adaptogens to aid with cognition and inflammation, non-carbonated with no added sugars or colors - superior hydration for regular people.
• Sauce Leopard offers a unique condiment experience distinguished by standout brand identity and versatile flavors.
• Scarpello’s delivers artisan, extra virgin olive oil–rich dough balls that make restaurant-quality focaccia, pizza and bread effortless at home—no skill required.
• Secret Creamery crafts super-premium ice cream that refuses to compromise — from rich, traditional clean label pints to non-dairy, high-protein (30g protein per pint), and probiotic pints (4 probiotic strains), every flavor delivers the same indulgent texture and bold, globally-inspired character. One spoonful and you'll taste why we're rewriting what premium ice cream can be.
• Snüb Foods creates clean, gut-friendly snacks and meals from real vegetables and roots, helping you snack smarter without sacrificing flavor.
• Sobelini Pizza Crunch saw the potential to bring something bigger and bolder—a true Italian-inspired oil chili crunch thought for pizza but good with everything.
• Tad’s Dad’s Chili is the only ready-to-eat chili in a jar; vegan, gluten-free, made with fire-roasted tomatoes, fresh onions, black beans, and beautiful spices.
• Tapios is a gluten-free, plant-based snack made from cassava, delivering clean ingredients and craveable crunch.
• Tea with Tae offers premium, better-for-you hot and iced teas with elevated flavor and design at an accessible price point, delivering strong shelf appeal and everyday indulgence for the modern wellness shopper.
• Thrilling Foods makes the best plant bacon on earth.
• TIDLOS makes supplements for athletes who read the ingredients.
• Tuff Pops makes high-protein ice cream bars with clean ingredients and 12 grams of protein per pop.
• Twist Foods creates sauces crafted in small batches to ensure that every jar captures the soul of traditional Indian cooking, but fits perfectly into your modern, health-conscious lifestyle.
• umma juice reimagines the juice you grew up with: Korean-inspired, mom-crafted blends with whole fruits, prebiotic fiber, and vitamins made for families today.
• Uncle's Ice Cream is made in Nevada with roots in Hawaiʻi. Uncle's super premium ice cream sandwiches have been earning raving fans and repeat customers for over 13 years.
• World of Chia brings the power of chia, in a delicious, naturally tasting really clean fruit spread! Made with Chia Seeds, not pectin.

• Zia Tortilla Co. crafts Nixtamal Tortilla Chips sourcing local ingredients.

More brands coming soon!

Want to sample at this event? Apply here!
Space is limited! You must apply to sample. A ticket to the event does NOT grant you a sampling table.

About

Fishbowl helps growing food, beverage, and consumer product brands move beyond spreadsheets and operational bottlenecks by extending QuickBooks into a complete inventory, warehousing, and manufacturing solution. From lot tracking and traceability to inventory visibility and fulfillment, Fishbowl helps brands stay audit-ready, scale with confidence, and leverage AI-driven insights for smarter operational decisions.

Interested in sponsorship opportunities? Email [email protected]

Startup CPG is the biggest community in the world for emerging brands. We have 30k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

Instagram: @startupcpg

Event Venue & Nearby Stays

Publik Coffee Roasters, 975 South West Temple Street, Salt Lake City, United States

Concerts, fests, parties, meetups - all the happenings, one place.

Get App