SOLD OUT - Estate Agency X 10 | Lead Without Limits

Welcome to EAX 10... Lead Without Limits.

The tenth evolution of Estate Agency X.A day built for founders and teams who are done with survivaland ready to lead with clarity.

No noise. No gimmicks. No supplier sales floors.Just grounded, high-impact sessions that show what’s really working and who’s bold enough to implement it.

• AI you can actually use not just talk about
• Brand that communicates value when you're not in the room
• Data that powers decisions not dashboards
• Operational clarity that gives you back time, energy and control
• Culture that drives results not just buzzwords
• Tools and mindsets to stop doing it all and start leading what’s next

• Daniel Priestley – Entrepreneur, best-selling author, and international speaker on the five key traits of high-growth business leaders—and how to embed them into your agency without the chaos.
• Mike Bates – A real-life James Bond. Former covert counter-terror leader and world record-holding solo Atlantic rower, Mike brings unparalleled insight into trust, pressure, and building elite teams that perform when it matters most.
• Sapna Pieroux – Award-winning brand consultant and author of ‘Let’s Get Visible!’ on creating a business brand that communicates your value at every touchpoint—and works harder than you do.
• Mark Burgess – Founder of Iceberg Digital and one of PropTech’s most forward-thinking voices returns to the stage to explore the future of estate agency, the tech that’s reshaping it, and how agents can align now to lead what’s next.

🔹 Two world-class estate agency panels, featuring the UK’s leading agents sharing exactly how they’re building operations that scale, cultures that perform and teams that allow them to step back, without slowing down.

🔹 A live interview with Ben Roberts, Director of Keystone Estate Agents, who’ll share the real story behind how they scaled their business, raised their fees and became Flintshire’s market leader without compromising who they are.

This isn’t just a room for founders. It’s a room for your future.

Bring your team, the ones who execute, who implement, who are ready to build beside you.Because transformation isn’t something you delegate. It’s something you lead, together.

EAX 10... Lead Without Limits

Built different. Built together. Built for what’s next.

Limited seats. No passengers. You in?

Why Attend?

Cutting-Edge Insights - Discover the latest technologies and trends shaping estate agencies.

Practical Strategies - Learn actionable tips to boost fees, capture market share, and elevate your brand.

Personalised Playbook - Craft a post-event plan tailored to scale and thrive in the evolving market.

Networking Opportunities - Connect with industry leaders and other agents who share your ambitions.

Exclusive Content - Access speakers designed to equip you with essential tools for success.

Comfortable Setting - Enjoy the day in plush armchairs at our central London venue near Liverpool Street Station.

Info: Time to get there early and meet some agents in the EAX network who you might of spoken to online and want to chat in person or creating some new connections within the community.

Info: Welcome to EAX 10 from Mark Burgess and Rob Brady

Info: Mark Burgess returns to the stage with a game-changing message: the machine has entered the market. AI is now influencing who sellers choose, scanning websites, blogs, reviews, and digital signals to decide who gets recommended. In this powerful session, Mark reveals how forward-thinking agents are already using AI to win instructions before sellers make a move, scaling personalised marketing with tools trained on their brand. He’ll expose the silent danger of outdated CRMs, explain how to train AI to stay brand-specific, and show why nurture content now decides who survives. Outrank, outscale, or be outrun.

Info: Daniel Priestley is an entrepreneur, best-selling author, and international speaker who built multi-million dollar businesses across Australia, the UK, and Singapore. Known for breaking down the five strengths of top-performing entrepreneurs, Daniel’s appearances on Diary of a CEO have now surpassed 10 million views.
Mark Burgess is a best-selling author, entrepreneur, and international speaker featured on Forbes.com and Sky TV, and the founder of Iceberg Digital, creators of Lifesycle, Uzair and Neuron.
In this high-energy opening interview, Mark and Daniel explore how to build a business that doesn’t just survive change, but thrives in it. Together they unpack the real meaning of personal brand, scalability, the role of AI in entrepreneurial growth, how to structure your team for autonomy and what today’s business owner must do to stay ahead.

Info: Featuring Matt Giggs, Abigail Grey, Katie Cromwell, Shane Harris and Chris Ellis, this session dives into what it takes to build a culture that doesn’t just feel good, but actually delivers results. From onboarding to performance management, team belief to behaviour, these agents open up on what they’ve built, where they’ve failed, and how they’re evolving their culture to stay ahead in a shifting market.

Info: Step out of the content and into connection. Lunch is your chance to recharge, reflect and deepen the conversations sparked throughout the morning. Sit down with agents from across the UK, share ideas and take a breath before we dive into the next evolution of leadership, brand and operational freedom.

Info: What does it really take to build a business that gives you freedom not just more responsibility? In this session, you’ll hear from four agency leaders at different stages of that journey. Holly Boylan, Operations Director at The Avenue, supports a network of self-employed agents through structure, systems and strategic oversight. Dave Gibbons from Courtyard took over a traditional agency and transitioned it to run without his day-to-day presence. Daren Cope from Cope & Co still works actively in his business, leading a growing team and refining systems for scale. Sarah from M&M doesn’t need to work in her agency while continuing to grow the brand as a business owner. This conversation explores what stepping back really looks like from delegation and identity shifts, to leadership, letting go and building a business that works with or without you.

Info: Mike Bates ‘A Real Life James Bond’ is a former MOD covert operations leader and world record-holding solo Atlantic rower, now a globally respected speaker on operational leadership and elite team performance. Having led in some of the most extreme environments on earth, from the shadows of counter-terrorism to 46 days alone at sea, Mike brings a level of authenticity and depth that is rare on stage. This session unpacks the real psychology of leadership under pressure, how to lead when trust is everything, how to communicate when clarity is life or death, and how to build a team that performs when the stakes are high.

Info: How to Build a Brand That's Remembered, Recommended and Raved About...... Sapna Pieroux is a multi-award-winning brand strategist and best-selling author with 30 years of experience building brands that don’t just look good, they perform. With a career that spans global names like Mercedes, Rimmel and O2, Sapna now helps purpose-led businesses create brand clarity that drives growth and frees founders from being the centre of everything.

Having rebranded hundreds of businesses through her signature VISION Process™, Sapna brings a depth of insight and practical strategy that cuts through the noise. This session unpacks how to create a brand that communicates your value without explanation, how to stand out without shouting, how to align your identity with your ambition, and how to make your brand work harder than you do.

Info: Mark Burgess and Rob Brady sit down with Ben Roberts, Director of Keystone—now the leading estate agency in Flintshire. Back in 2018, Keystone was a three-person team turning over £120k a year. Today, they’re on track for £700k+, charging the highest fees in their area and growing with precision.

In this session, we unpack the mindset shifts, operational changes, and strategic tools that fuelled their transformation. From implementation to identity, you’ll hear how Ben built a brand that doesn’t just compete, it leads.

If you’re stuck on growth or think you have to lower your fees to win more business, this conversation will challenge that completely.

Info: Mark Burgess returns to the stage with a forward-facing session shaped by years of working closely with estate agents across the UK.

Drawing from his unique vantage point at the intersection of agency and technology, Mark will reflect on the key themes from the day, the shifts he’s seen across the industry, and what the most progressive agents are doing differently.

He’ll share insight into the future of estate agency, from market trends to operational models and reveal upcoming developments at Iceberg Digital designed to support the next wave of high-performing businesses.

This isn’t just about where we are, it’s about where we’re going. And how agents who act now can shape what comes next.

Info: Rob Brady and Mark Burges share a glimpse into the next evolution of Estate Agency X where the brand is heading, what’s shifting behind the scenes and how the vision continues to build around innovation, performance and deeper community. Without giving too much away, this session is a moment of alignment and a reminder that you’re not just part of an event but a movement. One built for where the industry is going next.

Info: Unfiltered conversations, off-stage insights and the kind of relaxed connection where real collaboration begins. Stay for a drink, share what stood out and spend time with agents who think like you, challenge like you and are building businesses the same way.... without limits.

Event Venue & Nearby Stays

Everyman Broadgate, Near Liverpool Street Station, London, United Kingdom