Name: Social Media Case Studies
Start: 2026-04-24T08:00:00-05:00
End: 2026-04-24T10:00:00-05:00
Location: Improving - Lakeside Center on Bde Maka Ska

Get a look behind the scenes of campaigns from The Social Lights and broadhead.
About this Event

Case Study 1: The Social Lights

How a Fake Totino's Recipe Cooked Up Real Results

We're breaking down how Totino's used ragebait, deep audience insight, and the nerve to be genuinely original to turn a ridiculous idea into real results. The lesson isn't about pizza rolls. It's about what happens when you stop chasing trends and start setting them.

Presenters:

Brent Barkey - Social Media Director
Summer Freed - Social Media Lead
Saskia Van Riessen - Senior Strategist

Case Study 2: broadhead.

Why Norfolk Southern Bet on Railfans (and Won)

To build a more human, social-first presence, Norfolk Southern partnered with micro-creators to connect with audiences in an authentic, culture-first way. What began as a pilot with rail enthusiasts quickly proved its impact, turning storytellers into trusted voices who brought the brand to life through their own lens. The pilot campaign delivered outsized engagement, strong watch time, and has since scaled into an always-on creator program rooted in trust and relevance.

Presenter: Erin Storm - VP of Social

Summer Freed is a Social Media Lead at The Social Lights. She’s a social jack-of-all-trades who uses data-informed creativity to inform how brands show up on social (and make award-winning memes).

Saskia Van Riessen is a Senior Strategist at The Social Lights. As an expert culture decoder, Saskia’s pulse on audience and industry trends helps her create social-first strategies for award-winning work.

Brent Barkey leads social media work from idea through execution, making sure it actually lands and gets results, while managing and guiding the social media team. Connects strategy, content, and production to improve the work and how it comes together on platforms.

Erin Storm is a social media strategist who helps brands spark culturally relevant conversations and show up meaningfully across every platform. As VP, Group Social Media Director at broadhead, she thrives on the fast pace of the industry and guiding clients to keep up with it. With over 15 years of experience, her work has earned national recognition, including PR News’ Digital Communicator of the Year and a 32 Under 32 honor.