Social Media Case Studies

Get ready to unwrap the magic of shareable content with the award-winning "Is It Real Or Is It Fruit Roll-Ups" case study. Plus, The Social Lights will dive into the benefits of Trial Reels on Instagram and how they repeatedly reach over 1 million organic views, sharing their recipe for crafting real-time content and snagging engagement gold.

Presenters:

Meghan Dockendorf, Sr. Account Strategist, The Social Lights
Brent Barkey, Associate Creative Director, The Social Lights
Brylee Harris, Senior Social Media Manager, The Social Lights
Grace Kroells, Social Media Manager, The Social Lights

Award-winning influencer marketing programs don’t just happen; they are integrated. We’ll peek behind the curtain into the Content Marketing Award-winning Sprinklr Socialverse influencer marketing campaign. This integrated top-of-funnel thought leadership program led to amazing bottom-of-funnel results. You’ll understand how really great content is upgraded when you bring in influencers to enhance, elevate, and engage.

Presenter:

Debbie Friez has been a driving force at TopRank Marketing for over a decade, leading the social media and influencer marketing teams. Her work includes leading high-profile initiatives, such as the CMAward-winning Sprinklr Socialverse campaign, and collaborating with a diverse network of B2B influencers across industries. Debbie specializes in influencer marketing program management, consulting, and helping enterprise and B2B tech brands build meaningful, results-driven partnerships.

Curious how brands are showing up at events in 2025 across social, PR, and IRL? Let’s talk strategy—from leading influencer events to hosting a branded stage. We’ll share insights on building buzz, driving engagement, and representing top brands on a global stage.

Don't miss this behind-the-scenes look at how FINN Partners helps clients make event moments matter, with a deeper dive into South by Southwest 2025, including activating a branded stage, leading an influencer event, hosting a Minnesota-focused networking event, speaking on stage, and more.

Because showing up is easy—standing out takes strategy.

Presenters:
Joe Calderone, Vice President -- Joe blends data science with the art of marketing at FINN Partners, turning digital engagement into real-world results. With over 11 years of experience, he leads influencer strategy and digital campaigns for brands like Blue Cross Blue Shield, Bosch, Allstate, and Purina. Beyond client work, Joe mentors emerging talent and has directed marketing for music festivals and trade shows, bridging online strategy with real-life impact. His approach is rooted in strategic creativity and measurable success.

Hannah Peterson, Senior Account Executive -- Hannah is a Senior Account Executive and Influencer Marketing Specialist at FINN Partners, known for developing effective, insight-driven strategies. Starting her career in FINN’s London office in 2021, she transitioned to the Influencer Marketing team in 2022, bringing a strong foundation in both PR and influencer work. She’s led campaigns across B2B and B2C industries for clients like Medtronic, Honeywell, St. Jude Research, Tivity Health, and Pure Michigan—and notably launched the first influencer program for Apple Fitness+ in 2023. A University of Iowa graduate, Hannah brings a global perspective and passion to her work, still returning to London whenever she can.

Greg Swan, Senior Partner -- Greg is a senior marketing leader who fuses creativity, emerging technology, and cultural insight to drive integrated strategies for brands of all sizes—from startups to Fortune 500s. At FINN Partners, he leads creative and digital programs rooted in consumer insights, social media, content strategy, and PR. Ask him about his fax machine. Seriously.

Improving is a modern digital services company that offers IT consulting, software development, and agile training across the globe.

8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)

8:25 am - Welcome/Announcements

8:30 am - Presentation

Event Venue & Nearby Stays

Improving, 1515 Northeast Central Avenue, Minneapolis, United States